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test 3
test 3
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Communication
Undergraduate 4
04/10/2013

Additional Communication Flashcards

 


 

Cards

Term

Valentine V. Chrestensen (1942)

Definition

        Giving out commercial material on street

        Supreme Count endorsed view that commercial speech was a form of expression unprotected by the First Amendment. 

Term

     Commercial speech

Definition

        Heavily regulated areas of expression

        Restricted at both the state and federal levels.

        Even truthful advertising may be regulated if the government has a substantial justification for doing so. 

Term

        Virginia Pharmacy (1976)

Definition

        Court formally repudiated the principle that commercial speech deserves no First Amendment protection

        Invalidated a Virginia law banning the advertisement of pharmaceutical prices.

        Virginia Pharmacy represents the high water mark of commercial speech protection.

        “Particular consumer's interest in free flow of commercial information...may be as keen, if not keener by far, than his interest in the day's most urgent political debate."

        Also stressed the interests of advertisers and society generally in the free flow of commercial information.

        Rejected Virginia's "highly paternalistic approach" of suppressing information for the public's own good

        Court concluded that "people will perceive their own best interests if only they are well enough informed, and that the best means to that end is to open the channels of communication rather than to close them."

Term

   City of Cincinnati v Discovery Network

Definition

        Atypical commercial speech case

        Local ordinance that--for aesthetic reasons-- banned newracks for primarily commercial publications such as shoppers and real estate guides. 

        The Court, 6 to 3, invalidated the law, noting that newsracks containing commercial publications are no uglier than newsracks containing traditional newspapers. 

         The Court viewed the ordinance as content-based, and applied something close to strict scrutiny.  

Term

  Bolger v. Youngs Drug Products (1983)

Definition

        Mailings classified as commercial speech

        The pamphlets included references to a specific product.

        The company had an economic motive for mailing the pamphlets.

        The company paid for the pamphlets.

        Restriction was carefully tailored to serve a substantial interest 

Term

Greater New Orleans Broadcasting v. United States  (1999) 

Definition

        Where gambling casinos are legal, the government may not prohibit their advertising unless the ban directly advances a substantial interest.

Term

Because of precedent once a case is decided by the Supreme Court 

Definition
that all other courts then follow, and no lower court can ever supersede a Supreme Court decision. In fact, not even Congress or the president can change, reject or ignore a Supreme Court decision.
Term

An advertiser making a material claim must 

Definition

         must have in advance a "reasonable basis" for believing the claim is true.

        Level of proof that would satisfy a reasonably prudent businessperson.

Term

Under federal law, if one political candidate is allowed to buy a commercial on a radio station, all opposing candidates

Definition

can as well. equal opportunity •        Section 315 provides that legally qualified candidates for public office are entitled to receive, upon request, equal facilities to those used by their opponents for the same office, under certain defined circumstances.

 

Term
 "puffery"
Definition
The FTC will not rule an advertising claim deceptive if the claim qualifies 
Term
  1. According to the ruling in Pope v. Illinois, all three parts of the Miller test are
Definition
not to be determined with reference to local community standard
Term
The Supreme Court has made it clear that the Miller standard identifies only
Definition
"hard-core" materials
Term
Can sexually explicit material, even if not obscene, be regulated? 
Definition
YES
Term
The U.S. Supreme Court in 1980 determined that Penthouse 
Definition
magazine was obscene
Term
An advertisement can be ruled deceptive even though it is 
Definition
the filing of private lawsuits by consumers
Term
The U.S. Supreme Court  in PIzza Hut Inc. v Papa John's International Inc.
Definition

       RULED IN FAVOR OF PAPA JOHNS  Court said Pizza Hut failed to show that the ad caused people to buy Papa John’s out of confusion.

Term
The Federal Trade Commission has defined deceptive advertising as a material representation or omission that
Definition
is likely to mislead a reasonable consumer
Term
The federal Trade Commission's basic authority is derived from Section 5 of the Federal Trade Commission Act, which charges the FTC with the responsibility to regulate
Definition
unfair or deceptive acts or practices affecting commerce
Term
In one of the Supreme Court's most thorough defenses of the categorical obscenity exclusion, Paris Adult Theatre I v. Slaton, the Court said that 
Definition
scientific evidence of harm is unnecessary
Term
A "material" representation in an ad is one that
Definition
is likely to influence a consumer's choice of a product
Term
The Supreme Court laid the general foundation for today's approach to obscenity law in what 1950s case?
Definition
Roth v. United States
Term
Which of the following is the broad term used to describe all material that is sexually explicit and intended primarily for the purpose of sexual arousal?
Definition
pornography
Term
In Satellite Broadcasting & Communications Assn. v. FCC the court upheld a law requiring that DBS services
Definition
must carry local broadcast signals
Term
The Telecommunications Act of 1996 required V-chip technology in new TV sets and, something even more controversial, a
Definition
voluntary ratings system
Term
A false-advertising claim under section 43(a) of the Lanham Act rests on four elements.   Which of the following is NOT one of them?
Definition
Four elemets: (1) a false representations of fact made by an advertiser about a product; (2) a representation the deceives, or has a tendency to deceive, a substantial segment of the audience; (3) a representation that is likely to influence purchasing decisions; (4) a false representation that is likely to result in injury to plantiff
Term
In which case did the Supreme Court first hold that "pure commercial speech" is generally protected by the First Amendment?
Definition
Bolger v. Youngs Drug Products (1983) 
Term
For purposes of the equal opportunities rule, which of the following would most likely qualify as a "use" of broadcast time?
Definition
candidate appears on tv variety show
Term
When a broadcaster has performed irresponsibly or violated FCC rules, the commission is likely to employ a form of punishment less severe than nonrenewal.  One such form of punishment is
Definition
renewal for a short term ... fines (?)
Term
In Cruz v. Ferre a federal Court of Appeals held that
Definition
the Pacifica doctrine does not apply to the cable medium
Term
The FCC's definition of indecency is different from obscenity in what respect? 
Definition
Indecency: legal; Obscenity: illegal, sometimes pornagraphy.
Term
Which of the following was effectively eliminated by the Telecom Act of 1996?
Definition
comparative renewal
Term
The FCC’s new procedure for encouraging broadcast station ownership by small businesses, minorities and women is
Definition
bidding credits.
Term
Under the Telecom Act of 1996, how often must radio broadcasters renew their FCC licenses?
Definition
every 8 years
Term
If material is obscene under the Miller test, this means that
Definition
the average person would find the work appeals to the prurient interest.
Term
Much of the content regulation of cable TV has been intended to
Definition
protect the viability of local, over-the-air broadcasting
Term
The FCC itself has expressed doubts about the continued legal validity of the
Definition
scarcity rationale
Term
In Red Lion Broadcasting v. FCC the Supreme Court upheld the constitutionality of regulations on broadcasting based on 
Definition
Fairness Doctrine and plenty of ways to get messages out
Term
The FCC is headed by
Definition
5 commissioners appointed by the President
Term
Regulatory power over broadcasting is the domain of the
Definition
FCC
Term
The Federal Communications Commission has the power to
Definition

  Regulate interstate and international communications by wire, satellite and cable 

Term
Regulatory power over broadcasting is the domain of the - 
Definition
Fcc
Term
the transmission of radio or television signals for intended reception by the general public –
Definition
can be regulated by FCC
Term
The Federal Communications Commission has the power to – 
Definition
regulate: Transmission of radio or television signals for intended reception by the general public. FCC also regulates all other over the air transmissions. Allot bands within each spectrum usage area how many channels will be available. Decide which applicant will be awarded which channels. Establish technical standards for the operation of stations
Term
Broadcasting licensing and regulation is handled by the FCC’s – 
Definition
Only by the FCC? Gave preference to women and minorities when deciding who to give licenses to. (International Telecommunications union? Pg. 149)
Term
.Suppose a TV journalist officially declares his candidacy for a local public office. If the candidate keeps his job and appears on camera to report the news, this could cause the station to – 
Definition
They would have to allow the other candidate airtime. (unsure, see page 155)
Term
.In 1987 the FCC abandoned the core of its controversial Fairness Doctrine, but many in Congress vowed to bring it back. What were the two basic requirements that the doctrine imposed upon broadcasters? 
Definition
it gave the government the power to second guess journalists and infringe on first amendment rights. It deterred full and equal news coverage (news casters would avoid certain issues). It led to the belief that the scarcity rationale was no longer relevant ( see pg. 156)
Term
Which of the following is NOT one of the elements of the Miller test for obscenity? - 
Definition
Court has made it clear that the Miller standard identifies only “hard-core” materials. In Pope v. Illinois, all three parts of the Miller test are not to be determined with reference to local community standards (pg.144)
Term

FTC

Definition
.Under the _ advertisers must have a reasonable basis, in advance, for all verifiable product claims made
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