Term
| What are the steps of the advertising creating process? |
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Definition
Thumbnails
rough layout
comprehensive treatments
dummy copies
camera ready
digital files |
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Term
| Give three of the 5 rules of the design of advertising |
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Definition
Balance
proportion
Flow
Unity
Hierarchy |
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Term
| which is not a type of ad layout? |
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Definition
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Term
______ is the mental and emotional process and the physical activities of people who purchase and use goods and services to satisfy particular needs and wants
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Definition
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Term
| The description and explanation of a campaigns creative approach is known as the message strategy |
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Definition
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Term
| Which of the following is not a step in the creative process? |
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Definition
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Term
| List 3 components of an effective presentation |
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Definition
| Use psychology, smooth presentation, and well-structured |
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Term
| ____ is a description and explanation of a campaigns creative approach |
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Definition
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Term
| Which of the following is not a element on the creative pyramid |
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Definition
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Term
| What holds an ad together? |
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Definition
-Pattern of eye travel
-Borders
-Color Background
-Balance
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Term
| What are the functions of creativity in ads? |
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Definition
| Convey information, persuade, stimulate emotions, make a point |
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Term
| What was the game being promoted in the YouTube video with the mothers? |
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Definition
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Term
| What does the creative pyramid consist of? |
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Definition
| Action, desire, credibiity interest and attention |
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Term
What are the visual elements of ads?
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Definition
| Balance, proportion, hierarchy, flow, and unity |
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Term
| ________-the mental and emotional processes of the physical activites of people that purchase and use goods to satisfy particular needs and wants |
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Definition
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Term
| _____,_____,______ influence consumer behavior |
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Definition
Personal processes
Intrapersonal processes
Non-personal influences |
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Term
| The personalized way we sense interpret and comprehend various stimuli |
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Definition
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Term
| Name two functions of creativity in advertising? |
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Definition
Persuade and make a point
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Term
| Message stradegy is a despcription and explanation of a campaigns creative approach which includes the following components_____,_____,and______ |
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Definition
Verbal
nonverbal
technical |
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Term
| The Hacinda billboard that was shown in class is an example of bad advertising that offended many people because of its reference to: |
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Definition
| Jone's town cult massacre |
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Term
| What are the steps in the creative process and why is it important for an agency to follow them? |
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Definition
Thumbnail
Rough Layout
Comprehensive
Mechanical
Dummy
Its important to follow the steps because this process allows designers to work with their client to help them see issues and understand what they want for an end result
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Term
| A headline is used in an ad to |
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Definition
Attract attention
engage audience
explain visual |
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Term
| What is an example of a non personal influence |
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Definition
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Term
| The change in beliefs in attitude or behavior is caused by (promotional) communication is? |
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Definition
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Term
| What are the 4 steps in the creative process |
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Definition
Exploration
Art
Judge
Defend/sell campaign
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Term
| Combining 2 or more previously unconnected objects/ideas into something new is |
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Definition
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Term
| What is it called when a copy is surrounded by the visual |
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Definition
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Term
| The last step in the creative process of developing ads is |
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Definition
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Term
| The description and explanation of a campaign's creatiea approach is |
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Definition
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Term
In using visual elements ther are 5 rules of design that must be followed
they are: |
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Definition
Balance
Proportion
Heirarchy
flow
unity |
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Term
| List the elements that make up an ad |
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Definition
Heading and visual
Contact info
slogan
body copy
subheading |
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Term
| This is known as _____ when people try to justify their behavior by reducing the conflict between their beliefs and reality |
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Definition
| Cognitive Dissonance Theory |
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Term
| List two of the 4 main functions creativity serves in an ad |
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Definition
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Term
| This is a description and explanation of a campaign's approach |
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Definition
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Term
| Which is not a level of the creative pyramid |
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Definition
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Term
| List 3 non personal influences |
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Definition
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Term
| Name 3 of the 5 concepts associated with perception |
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Definition
Stimulus perceptual screens selective perception
cognition and mental files |
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Term
| Which theory states that psychological organization will always be as good as conditions will allow |
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Definition
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Term
| What 4 ideas make up the creative mix in ad stradegy |
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Definition
target audience
product concept
communication media
ad messages |
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Term
| All of the following are included in the technical component except |
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Definition
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Term
| List 3 od the 9 techniques that help hold an add together |
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Definition
balance
color background
borders |
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Term
| what are the 5 parts of the creative pyramid |
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Definition
attention
interest
credibility
desire
action |
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