- work fast/ under pressure

-be accurate

-use language that communicates clearly & effectively

-write as you talk

-know where the story is & write a lead that captures the crux of the story

- be creative/ original/ accomplish the goal

-tell  a story well

-have a good ear for dialogue

-effectively use the different elements of the medium

mass communication

- screened & general

-crystal clear

- not offend

1. Source (producer)

2. Message  (content: news, drama, etc)

3. Channel (broadcast, VCR, cable)

4. receiver

5. purpose

6. effects

7. feedback/ratings

- current info

-news is what the editor thinks is news

"a view of reality gathered quickly under difficult circumstances" -DeFleur & Dennis

-a recounting of factual info aobut events, situations, and ideas that interests an audience and helps the audience deal w/ the surrounding enviornment.

A judgement of what is of greatest interest & importance to the (listening & viewing) audience.

- selection of events to cover

-selection of time to devote to selected events

-order of presentation in news cast.

-timeliness

-relevance

-proximity

-conflict/drama

-magnitude

-prominence

-novelty

-an events that is happening(most pertinent)

- and even that has happened (2nd most imporant)

-how many are affected

-degree of the effect

size & scope of an event

-a loss of:

  - people

- money

-territory

-public figures

-celebrities

of of the oridinary

earthshaking, silly

- you can only move from beginning to end

-on time exposure

-presentation speen is predetermined

-short concise sentences

endless exposure

-reader determines speed

-writing intended to be heard

-one thought per sentence

-no subordinate clauses

-simple(yet correct) words & specific

-use contractions (not in negative)

-use pronouns (you, us, we)

writing that pretends to communicate/ intends to confuse

Subject performs the action

ex. the boy ate the apple.

-used for statements of opinion

-giving credit to the source

charged, accused, allegedly

Say

ex. The suspect said...

-write out numbers one to eleven

-use numbers from 12 to 999.

-write out million, thousand, etc...

1987 or 19-87

Should be spelled out

one-fifth  four-point-three

-edit out unnecesarry numbers

-round up numbers

-make numbers meaningful

yes.

example to not use:

-The boy walking down the street was eating an apple.

short & medium

vary sentence length

What should there be a lot of in the format?

What size font?

How many characters a line?

How long is that?

12 pt

65 characters a line

4 seconds

Courier Font

Make sure to double space

-used in print

-Most important info at top of story

-least important info at end of story

-must sustain the info level throughout story

-no time for less important info.

-first sentence - what happened

-second sentence -answers main questions

-other sentences - why & how?

last sentence- closure

-grab attention

-capture essence

-indicates what story is about

-choose verbs carefully

-don't use adverbs to clarify a verb, just use a good verb.

-use intensifiers sparingly

-- instead of intensifying a weak word, use a strong one.

-statement of fact

-remember to spread out facts a little bit a time.

-tease the listener

-less facts about the story

concentrates on reactions to a previous news events.

-advance an earlier story

-look at another angle consequences

a store has been robbed for the 5th time this month.  <--perspective

Morning 6am-10a

Evening 3pm-7pm

-news worthiness

-exclusivness

-presence of tape:actualities or bites

present of reporter- voices or wraps

-change the order

-update/rewrite leads

-use different actualities

Extra news stories to fill dead air

What is a pad?

hot tape- emotional

thoughtful tape- interpretation

explaining tape - information

What kind of tape should the reporter do?

A reporter then actuality then reporter...sometimes

called a voicer actuality.

Wrap

least important stories are done as reader.

1. inspect

2.identify

3. permission

4. notify

5. verify that it was recorded.

omnidirecitional

unidirectional (cardioid)

shotgun

deontological ethics

imperitave=?

categorical=?

Kant's imperative=?

imperitave=principle

categorical=not subject to debate

Kant's imperative=the golden rule

-public figure

-overriding public interest

-takes place in public view or is in public records

libel- in print/online

slander - spoken word

both types of defamation

1-harm & injury- negatively effected someone's reputation

2- malice - intention

-truth

-priviledged setting

-fair comment (opinion)

-without malice

anchor on camera

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