Term
| For an exchange to occur between two people, there must be: |
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Definition
| the freedom for each party to accept or reject the offer. |
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Term
| the increase in social media and online shopping has resulted in which of the following? |
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Definition
| Customers having more control over company actions. |
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Term
| Adopting a market oriented approach requires information about |
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Definition
| customers and competitors. |
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Term
| Various companies' attempts to " go green" reflect a _____ orientation |
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Definition
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Term
| The internal capabilities of a firm include all of the following EXCEPT: |
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Definition
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Term
| The goal of strategic planning is ____ profitability and growth |
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Definition
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Term
| Starbucks began selling hot breakfast items, such as sandwiches and oatmeal. This is example of: |
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Definition
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Term
| Issues such as product lines, distribution channels, marketing communications, and pricing are all determined by the: |
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Definition
|
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Term
| if starbucsk were to offer free coffee to the first-time customers, it would be practicing which strategic alternative? |
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Definition
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Term
| For many years, IBM's personal computer divisions was losing marketing share and producing net losses. this strategic business unit (SBU) is best characterized as: |
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Definition
|
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Term
| the foundation of any marketing plan is: |
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Definition
|
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Term
| Marketing myopie occurs when a business is determined by: |
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Definition
|
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Term
| The four elements of a SWOT analysis are: |
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Definition
| strengths, weaknesses, opportunities, threats |
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Term
| the examination of external opportunities and threats is known as: |
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Definition
|
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Term
| if a particular retailer offers a product at a much lower price than its competitors, it has a: |
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Definition
| cost competitive advantage. |
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Term
| which or th following is NOT a way that costs can be reduced ? |
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Definition
| adding frills and options. |
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Term
| a company that focuses only on catering Kosher meals has established a |
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Definition
| niche competitive advantage |
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Term
| With its iPhone, apple offers a unique combination of design and function. This is an example of: |
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Definition
| product differentiation competitive advantage |
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Term
| The four Ps of the marketing mix are: |
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Definition
| product, place, promotion, pricing |
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Term
| which of following is an example of a product |
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Definition
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Term
| which of these issues would NOT be major concern to the social marketing orientation |
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Definition
|
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Term
| firms can provide customer value by: |
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Definition
| offering products that perform. |
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Term
| a sales-oriented organization targets its products to: |
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Definition
|
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Term
| organizations that exist to achieve goals, rather than profits are called: |
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Definition
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Term
| the use of aggressive sales techniques is feature of the ___ orientation |
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Definition
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Term
| which marketing management philosophy requires a thorough understanding of what competitors are doing? |
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Definition
|
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Term
| the market- oriented approach assumes that a sale depends on: |
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Definition
| a customer's decision to purchase a product |
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Term
| and effective way to increase business with existing customers and retain current customers is to: |
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Definition
|
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Term
| which of the following is necessary for a relationship marketing strategy |
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Definition
| customer-oriented personel |
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Term
| ____is when empoyees are allowed to solve customers problems on the spot. |
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Definition
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Term
| Ethics can be divined as: |
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Definition
|
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Term
| which of the following is an example of ethical question? |
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Definition
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Term
| Morals are the rules people develop as a result of: |
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Definition
| cultural values and norms |
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Term
| Which of the following question has not been shown to influence ethical decision making? |
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Definition
| What are the consequences? |
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Term
| An individual who sonly things of how a certain action will affect him is operating at which level of morality? |
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Definition
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Term
| A manager of a trucking firm is considering switching to hybrid vehicles to reduce her firm's carbon footprint. This is an example of: |
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Definition
|
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Term
| A manager of a trucking firm is considering switching to hybrid vehicles to reduce her firm's carbon footprint. This is an example of: |
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Definition
| post conventional morality |
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Term
| a set fo guidelines that can help managers and employees make good ethical decisions is know as a(n): |
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Definition
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Term
| The ethical values of different cultures tend to: |
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Definition
|
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Term
| the ethic of business derive primarily from: |
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Definition
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Term
| Rules come in the form of customs, laws, professional standards, and: |
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Definition
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Term
| To exercise corporate social responsibility, a business has to pursue profits, obey the law, do what is right, and: |
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Definition
| be a good corporate citizen |
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Term
| ____ argues that business will outperform when it views there world's problems as opportunities for profit, and a chance to improve the world. |
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Definition
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Term
| Which of the following elements is the most important in an organization's corporate social responsibility program? |
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Definition
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Term
| A firm can fulfill corporate social responsibility by : |
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Definition
|
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Term
| Which of the following is not an example of a green product? |
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Definition
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Term
| The group that is most likely to buy a certain good or service is a(n) |
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Definition
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Term
| Which of the following is a reason that a marketing campaign needs to change over time? |
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Definition
|
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Term
| external marketing environment scanning involves all of the following EXECPT : |
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Definition
| analysis of cordon dioxide emissions |
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Term
| A firm that engages in environmental management attempts to exchange: |
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Definition
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Term
| A person's values are formed through: |
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Definition
|
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Term
| ___ is equal to income minis the cost of living. |
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Definition
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Term
| which of the following is more likely to do well in a recession? |
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Definition
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Term
| ___ research aims to create innovative products. |
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Definition
|
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Term
| ____The act was passed in 2010 to protect consumers using the Consumer Finacial Protection bureau, Which deals with unfair,abusive, and deceptive practices |
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Definition
| Restoring American Finacial Stability Act |
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Term
| The federal trade commission is empowered to do all of the following EXCEPT: |
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Definition
| establish safety standards on products |
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Term
|
Definition
| increase market share among existing customers |
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Term
|
Definition
| create new products for present markets |
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Term
|
Definition
| introducing new products for new markets |
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Term
|
Definition
| attracting new customers to existing products ex. starbucks giving free drinks to first time customers |
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