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Definition
| How something is communicated (Ethos, Logos, Pathos) |
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| What is being Communicated |
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| Empty vessles waiting to be filled with knowledge (obsolete) |
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| concerned with performing... fear is the driving force |
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Definition
| shifts voice from teacher to student, emotion, liberating for individual |
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| correlation between social class and knowldedge |
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| Appeal based on who we are (speaker credibility) |
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| Appeals to the power of reason |
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| emotional state of the audiance |
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Definition
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| First basic element to an argument |
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Definition
| make a claim: what do you claim |
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| Second basic element to an argument |
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Definition
| back it with reason... support it |
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| Third basic elemt to an argument |
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Definition
| base on evidence... suport it |
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| Fourth basic element to an argument |
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Definition
| acknowledge and respon to other views |
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| Fifth basic element to an argument |
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Definition
| principals of reasoning: justify the claim |
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Definition
| Answer to reaserch question |
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Definition
| at least one reason and sentance |
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Definition
| reason that supports the claim (could include the warrant |
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Definition
| readers qualify it, it sound, immediate justification |
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Term
| Acknowledge and responding |
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Definition
| a readers responce to the claim.. all readers ? a claim |
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Definition
| process of thickening an argument to gain confidence ( Ethos) |
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Definition
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Definition
| traditional, oral, manuscript, close community |
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Definition
| print, electronic, commercial, larger space, more room to grow |
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Term
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Definition
| before 1800, local,, oral, story tellers, elderly looked highly abon |
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Term
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Definition
| post 1800's run by science and laws, urban, factory workers, print, books, tv |
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Definition
| since 1950's, reason hits its limits, no limitations, displaces old order, critiqual thinking, celeberties, no tradition, globalization |
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Definition
| idea about moving between groups, adapting to curcumstances |
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Term
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Definition
orality
scribal culture
early literacy
Mass literacy
secondary orality |
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Term
| Linear communication model (sender/Reciever) Advantages |
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Definition
it is easy and simple
it works with almost all type of communication
concept of affect |
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Term
linear communication model
disadvantage |
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Definition
feed back not mentioned
noise not mentioned
does not always flow smooth from y to z
has to fit model
constangtly change
cant control feedback. |
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Term
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Definition
| use to be taken for granted, compete for resourses, try to believe in no class you are what you are. |
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Definition
popular culutre
in bad tase
superficial
junk
undermines culture |
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Term
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Definition
high on top low on bottom
to linier?
perception of right and wrong
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Term
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Definition
non static
on going process
new experiance and adventure
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Definition
| what do the patterns mean.. line between legal/illegal |
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Definition
judge good/bad/like/dislike
re-introduces how patters are different
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Definition
| indulging in things we think are bad. how you respond to problems with it takeing back media. |
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Definition
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Definition
| First voice broad cast 1906 |
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Definition
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Definition
| FM Radio (worked first with Sarnoff) |
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Definition
| All white cast playing black characters on the radio |
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| communication act of 1934 |
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| program format (licensing airwaves) |
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| Fairness doctrine 1949-87 |
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Definition
| idea that if you played radio it had to be for the public good |
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Term
| Local v. National programs |
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Definition
Advantage: cheaper
Disadvantage: no local radon |
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| Scary radio broad cast 10/31/38 |
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Definition
| Revolutionary technology sparked war to retake media |
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Definition
| internet was being reconceptualized for consumption |
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Term
| 3 revolutionary technologys` |
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Definition
| joystick, keyboard, remote control |
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Term
| First of three steps to retaking |
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Definition
| gain public acceptance for cyberspace as a commercial space |
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Term
| Step 2 for retaking media |
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Definition
| re-mystification of the medium |
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Term
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Definition
| manipulate short attention spans |
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Term
| MovieFone Syndorm: Tech Blowback: |
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Definition
| something that begins as a novelty soon becomes so widley accepted that those who do not partake lose their ability to join/ engage in |
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Term
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Definition
| seeks to stymie our rational process in order to make us act against or without better judgement |
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Term
| "program or be programed" |
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Definition
| "you will either creat software or be softeware, chose the former and you will gain acsess to the control pannel of civiliaziton chose the latter and it could be the last real choice you get to make" |
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Term
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Definition
| people think they are better at multi-tasking then they really are... |
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