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| The study of individuals, groups, or organizations and the processes they use to select, secure, use and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these have on the consumer and society. |
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| Everything the consumer must surrender in order to receive the benefits of owning/using the product. |
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| The difference between all the benefits derived from a total product and all the costs of acquiring those benefits. |
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| When individuals or groups make consumption decisions that have negative consequences for their long-run-well-being. |
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| The product, price, communications, distribution, and services provided to the target market. |
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| Answers the question: How will we provide superior customer value to our target market? |
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| A portion of a larger market whose needs differ from the larger market. |
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| Used to reflect the fact that most products in developed economies satisfy more than one need. |
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| An image of the product or brand in the consumer's mind relative to competing products and brands. |
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| The application of marketing strategies and tactics to alter or create behaviors that have a positive effect on the targeted individuals or society as a whole. |
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| That segment(s) of the larger market on which we will focus our marketing effort. |
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| Widely held beliefs that affirm what is desirable. |
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| That segment(s) of the larger market on which we will focus our marketing effort. |
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| Widely held beliefs that affirm what is desirable. |
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| The complex whole that includes knowledge, belief, art, law, morals, customs, and any other capabilities and habits acquired by humans as members of society. |
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| Describe a population in terms of its size, structure, and distribution. |
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| Environment-oriented Values |
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| Prescribe a society's relationship to its economic and technical as well as its physical environment. |
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| The acquisition of things to enable one to do something. |
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| The boundaries that culture sets on behaviors in specific situations. |
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| Reflect a society's view of the appropriate relationships between individuals and groups within that society. |
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| Penalties ranging form mild social disapproval to banishment from the group. |
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| Reflect the objectives and approaches to life that the individual members of society find desirable. |
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| The acquisition of items for the sake of owning the item itself. |
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| Marketing that ties a company and its products to an issue or cause with the goal of improving sales or corporate image while providing benefits to the cause. |
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| Enviropreneurial Marketing |
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Definition
| Environmentally friendly marketing practices, strategies, and tactics initiated by a firm to achieve a competitive differentiation. Research shows that such a marketing approach leads to increased new-product success and increased market share. |
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Definition
| Involves developing products whose production, use, or disposal is less harmful to the environment than the traditional versions; developing products that have a positive impact on the environment; or are tying the purchase of a product to an environmental organization or event. |
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| Modern Gender Orientation |
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| A marriage where husband and wife share responsibilities. |
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| Involves methods that are: profitable for the farmer, environmentally sound, and socially responsible. |
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| Traditional Gender Orientation |
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| A marriage with the husband assuming the responsibility for providing for the family and the wife running the house and taking care of the children. |
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| Consumers' efforts to reduce their reliance on consumption and material possessions. |
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| The systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good. |
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| A non-geographically bound community, based on a structured set of social relationships among owners of a brand and the psychological relationship they have with the brand itself, the product in use, and the firm. |
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| The exponential expansion of word-of-mouth. |
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| A distinctive subgroup of society that self-selects on the basis of a shared commitment to a particular product, class, brand, or consumption activity. |
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| The manner in which innovation spread throughout a market. |
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| Both initiate discussions with others about products and shopping and respond to requests for market information. |
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| A community that interacts over time around a topic of interest on the Internet. |
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| Online Social Network Site |
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Definition
| Web-based service that allows individuals to: construct a public or semipublic profile within a bounded system, articulates a list of other users with whom they share a connection, and view and traverse their list of connections and those made by others within the system. |
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| An individual who actively filters, interprets, or provides product and brand relevant information to their family, friends, and colleagues. |
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| Groups characterized by frequent interpersonal contact. |
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| A group whose presumed perspectives or values are being used by an individual as the basis for his or her current behavior. |
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| Groups characterized by limited interpersonal contact. |
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| An online "pass-it-along" strategy. It "uses electronic communications to trigger brand messages throughout a widespread network of buyers." |
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| Word-of-Mouth (WOM) Communications |
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Definition
| Individuals sharing information with other individuals. |
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| Children's Advertising Review Unit (CARU) |
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Definition
| A special unit, maintained by the National Advertising Division of the Council for Better Business Bureaus, to review advertising aimed at children. |
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| Children's Online Privacy Protection Act (COPPA) |
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Definition
| Requires that commercial websites that collect personal information from children under 13 obtain prior parental consent before they collect that information. |
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Definition
| Advertising run by a firm to cause consumers to unlearn inaccurate information they acquired as a result of the firm's earlier advertising. |
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