Term
AQH
Average Quarter-Hour Persons |
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Definition
| The average number of people listening to a station for at least 5 min. in a 15 min. period |
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Term
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Definition
| AQH persons estimate as a percentage of the population |
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Term
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Definition
| Total number of people listening to a station during a day part for at least 5 min. |
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Term
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Definition
| Cume persons as a percentage of all people in that demographic group |
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Term
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Definition
| The audience as a percentage of the total population |
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Term
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Definition
| a percentage of our AQH to other station's AQH |
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Term
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Definition
| AQH x number of spots in a schedule |
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Term
| Gross Rating Points (GRP)'s |
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Definition
| total of all rating points achieved for a particular spot schedule |
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Term
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Definition
Spot Cost / AQH Rating
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Cost of Schedule / GRP |
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Term
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Definition
The cost of delivering 1,000 gross impressions
Cost of schedule / GI x 1,000
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Spot cost / AQH x 1,000 |
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Term
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Definition
| Number of people who listen to only one station during the specified day part |
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Definition
| Number of people reached in a given schedule |
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Term
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Definition
Average number of times a person is exposed to a radio spot schedule
GI / Net Reach |
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Term
| Time Spent Listening (TSL) |
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Definition
| Estimate of the number of quarter-hours the average person listens to during a specific time period. |
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Term
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Definition
| area that encompasses the Metro Survey Area and may include other counties |
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