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Definition
| The systematic study and intentional practice of effective symbolic expression |
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Term
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| unresolved issues that do not dictate a particular outcome; reason through alternatives |
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Term
| What are the six characteristics of rhetoric? |
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Definition
1) planned
2) adapted to an audience
3) shaped by human motives
4) responsive to a situation
5) persuasion-seeking
6) concerned w/ contingent issues |
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Term
| Richard Lanham- rhetoric as the economics of attention |
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Definition
| rhetoric is concerned w/ managing the limited resource of audience attentiveness |
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Term
| What are the 6 functions of rhetoric? |
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Definition
1) Ideas are tested
2) Advocacy is assisted
3) power is distributed
4) facts are discovered
5) knowledge is shaped
6) communities are built |
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Term
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Definition
| professional teachers and practitioners of rhetoric; traveled/were paid |
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| virtue, excellence, and potential for success |
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| "the people" or "the masses" |
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Term
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Definition
founder of pan-Hellenism (promote Greek culture)
-psychological/social rhetor
-wanted to bring peace to city-state
-invented mass media
-humans possess an innate instinct for persuasion --> key to cooperative activity needed to form a society
-we create civilization through speech |
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Definition
-practical rhetoric
-resolution of important matters requires the clash of arguments (dissoi logoi) |
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Term
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Definition
| teach by clashing arguments, use of contradictory words |
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Term
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Definition
| opportunity; the ability to create/take the opportune moment |
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Definition
| intentionally casting doubt |
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Definition
| right to speak in front of public freely |
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| social custom or convention; rule by agreement among the citizens (Sophists say laws come from this) |
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Definition
| the law or rule of nature under which the strong dominate the weak |
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| public opinion/common knowledge |
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| the probable premises from which dialectic began. Premises that were widely believed. Believed by almost everyone or the wisest people |
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Definition
- taught magic
- most expensive
- emphasis on pleasure |
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Term
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Definition
| Gorgias argues that Helen couldn't resist the power of logos, or persuasive words that constitute a type of witchcraft or magic |
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Term
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| poet, a leader of souls through a kind of incantation; persuasion by incantation |
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Term
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| female rhetor who had an extensive knowledge of politics and was an incredible speechwriter, conversationalist, and teacher of rhetor |
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Term
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Definition
| true art; conscious, deliberate effort to produce something following the principals of a craft; produces a beneficial societal outcome. Should be founded on episteme (true knowledge) but Plato thinks it is based on pistis (true beleif) |
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Term
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Definition
| an account. A clear and logical explanation of a true art or techne. Word. Argument. |
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Term
| What are the three traditions of rhetoric? |
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Definition
| magic, practical, and social/psychological |
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Term
| Which rhetoricians go with e/c tradition of rhetoric? |
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Definition
magic = gorgias
practical = protagoras
social/psychological = isocrates or callicles |
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