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Definition
| audience research factors concerned with data such as age, gender, marital status and income. |
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Definition
| The calendar that shows the preproduction, production and post-production dates and who is doing what, when and where. |
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Definition
| Written document that outlines the process message and the major aspects of a television presentation |
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Definition
| Audience research factors concerned with such data as consumer buying habits, values and lifestyles. |
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Term
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Definition
| Percentage of television households tuned to a specific station in relation to the total number of television households. |
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Term
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Definition
| Percentage of television households tuned to a specific station in relation to all households using television (HUT) that is, all households with their sets turned on. |
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Term
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Definition
| The audience selected or desired to recieve a specific message. |
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Definition
| A breakdown of time blocks for various activities on the actual production day, such as crew call, setup and camera rehearsal. |
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Term
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Definition
| A brief narrative description of a television program |
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Term
| Two main questions in pre-production process |
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Definition
| Is the idea worth doing? and Is it doable? |
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Term
| Five things a program proposal should include |
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Definition
| Program or series title; program objective;target audience; show format; show treatment; production method; tentative budget |
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Term
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Definition
| Divide into pre-production, post-production, and post-production. |
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