Term
| What are the main purposes of programs? |
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Definition
-to attract largest audiences with the best demographics
-balanced schedule for sales department
-satisfy public interest requirements
-develop favorable image |
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Term
| Where do broadcast TV networks get their programs? |
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Definition
| -hollywood studios that are not owned by the networks and other program makers provide their products to broadcasters in exchange for money |
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Term
| In the past, how much have they produced on their own? |
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Definition
| -in the past, networks have produced very little of their own shows |
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Term
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Definition
| one-minutes synopsis of a particular show |
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Term
| what was the average cost of a 30-minute situation comedy? (98-99) |
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Definition
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Term
| avg. cost of 60 minute drama? (98-99) |
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Definition
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Term
| avg. cost of a 60-minute reality show? (98-99) |
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Definition
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Term
| avg. cost of a 30 minute situation comedy? (2006) |
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Definition
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Term
| avg. cost of a 60-minute drama? (2006) |
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Definition
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Term
| avg. cost of a 60-minute reality show? (2006) |
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Definition
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Term
| how is a deficit recovered by the producers? |
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Definition
| through a "hit" and off-network syndication |
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Term
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Definition
| audience attracted to a program will watch other programs before and after it |
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Term
| what is the main goal concerning programming strategies? |
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Definition
| to maximize audience "flow" |
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Term
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Definition
| presented at the same time each week |
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Term
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Definition
| programs similar in appeal follow one another |
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Term
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Definition
| putting the major program at the start of the day-part |
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Term
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Definition
| different types of programs each day in a time slot |
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Term
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Definition
| putting a weak or unproven program between two successful ones |
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Term
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Definition
| putting a strong program between two weak ones |
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Term
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Definition
| when a program routinely ends a minute or more past the hour mark on the clock, this technique aims to hold viewers in place long enough to make them miss the start of a program on a competing channel. |
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Term
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Definition
| major episode, feature film, early in season |
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Term
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Definition
| a character from one program appears on another program |
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Term
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Definition
| taking popular characters from one show and giving them their own show |
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Term
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Definition
| one program ends and the next begins without interruption |
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Term
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Definition
| re-run of broadcast content on a cable network shortly after it airs originally on network affiliate stations |
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Term
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Definition
| seeking audiences not being served by other programs in a time period by either genre, demographic niche, or program launch date |
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Term
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Definition
| moving programs around the schedule, extra-long programs |
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Term
| What are the three main types of syndicated programming? |
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Definition
-film packages
-off-network
-first-run |
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Term
| How does syndication work? |
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Definition
programs are sold directly to stations rather than distributed by the network
-does not involve broadcast networks |
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Term
| What are the characteristics of off-network syndication? |
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Definition
| episodes of programs formerly “licensed” to one of the major networks—now leased (in reruns) to individual stations or cable networks |
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Term
| Why is off-network syndication important to producers? |
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Definition
| it makes lots of money over and over again |
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Term
| How many episodes must be attained before syndication can occur? |
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Definition
| 75-100 episodes must occur |
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Term
| entities buy off-network syndication? |
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Definition
| local stations and cable networks |
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Term
| What is first-run syndication? |
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Definition
| shows produced for syndication that air on local stations |
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Term
| What do first-run syndications consist of? |
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Definition
| consist of strips/weeklies/specials |
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Term
| What type of outlet typically buys first-run syndication? |
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Definition
| local stations usually by this kind of syndication |
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Term
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Definition
| Occurs when a station is offered a program but gives back to the syndicator a portion of the commercial inventory in the show, rather than pay cash. |
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Term
| what are well-known examples of first-run syndicated programming? |
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Definition
-Judge Judy
-Maximum Exposure
-Montel
-Entertainment Tonight |
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Term
| What are well-known examples of off-network syndicated programming? |
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Definition
-Frasier
-Moesha
-Sabrina
-Sister Sister
-Charmed
-7th Heaven |
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Term
| why are reality shows like American Idol extremely profitable for a broadcast network? |
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Definition
-hits garner-high ratings
-high advertising rates |
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Term
| what did a 30-second spot cost during American Idol last year? |
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Definition
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Term
| What are some different types of primetime television network program formats? |
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Definition
-news magazine shows
-situation comedy
-dramas |
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Term
| What are somedifferent types of non-primetime television network program formats? |
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Definition
|
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Term
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Definition
| multihour period often devoted to a single type of program like soap operas or news/information shows |
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Term
| What are the different day-parts in radio? |
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Definition
-morning drive 6am-10am
-midday 10am-3pm
-afternoon drive 3pm-7pm
-evening 7pm-midnight
-overnight |
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Term
| What are the different day-parts in TV? |
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Definition
-early morning 7am-10am
-daytime 10am-5pm
-early fringe 5pm-7pm
-Prime access 7pm-8pm
-Prime time 8am-11pm
-late fringe 11pm-11:30pm
-late night 11:30pm-12:30am
-overnight 12:30am-7am |
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Term
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Definition
| this is used to give a quick look at a radio station’s programming plans |
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Term
What is Current TV?
What type of network is it? |
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Definition
-it is social commentary and coverage of news
-it is a type of cable network |
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Term
How much of Current TV is user generated?
Typically how long are these user-generated segments? |
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Definition
-30% is user generated
-segments are 3-6 minutes long |
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Term
| What do each of the panelists suggest to the broadcast networks? |
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Definition
-avoid ads at all costs
-people are watching news in a different way, so provide a different way to watch news
-the audience is speaking, listen to what they have to say
-people are hungry for authenticity
-lack of nutrition in news, what you see is really not news it is sensationalized |
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