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Definition
| Target Market-A limited number of customers who are most likely to buy the product or service. |
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| Market Segment-Grouping of customers within a paticular market that has one or more things in common. |
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| Demographics-objective social and economic facts about people. |
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| Geographics-data involving the location of the customer. |
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| Psychographics-psychological characteristics, attitude, beliefs, and intersts. |
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| Buying Patterns-customer behavior in purchasing the product or service. |
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Definition
| Marketing-A way of presenting a business to its customers that clearly communicates the value of the product or service. |
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| Marketing Plan-A detailed guide that includes marketing goals and the strategies to reach these goals,called the Marketing Mix. |
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Definition
| Marketing Mix-The five main strategy areas that a business may use in its marketing plan. |
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| People-The target customers and people involved in marketing strategies. |
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| Product-Description of what the product or service has to offer. |
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Definition
| Place-Selling and/or delivery methods and where it will be sold. |
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| Price-Determination of a price that the target market will find reasonable. |
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| Promotion-Process to make potential customers aware of the product or service. |
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