Term
| Attending a hotel and restaurant show would be and example of what? |
|
Definition
|
|
Term
| (T/F) The Olympics would be an example of a mega event |
|
Definition
|
|
Term
Which of the following is not a characteristic of an event?
|
A. Once in a lifetime experience
B. They are generally inexpensive to stage
C. They take place over a short time span
D. They generally take place once |
|
|
Definition
B. They are generally inexpensive to stage
|
|
|
Term
(T/F) A part of the ISES code of ethics is to maintain industry standards of safety and sanitation |
|
|
Definition
|
|
Term
| (T/F) A security company would not be considered part of an event team |
|
Definition
|
|
Term
| Alvin Toffler coined this term to describe organizations that expand and contract in size: |
| |
A. Adaptable organization
B. Adjustable organization
C. Flexible organization
D. Pulsing organization |
| |
|
|
Definition
|
|
Term
| (T/F) A bar mitzvah would be an example of a family event |
|
|
Definition
|
|
Term
| (T/F) Events that take place over a short time span usually take only a short-term planning |
|
Definition
|
|
Term
| The Kentucky Derby would be an example of a: |
| |
A. Mega-event.
B. Major event
C. Regional event
D. Minor event |
|
|
Definition
|
|
Term
|
The International Special Events Society (ISES) code of ethics
was created for the following reason:
|
| |
A. Customer confidence in their choice of
supplier
B. Licensing laws
C. Required by law
D. To make event managers more honest
|
|
|
Definition
A. Customer confidence in their choice of
supplier |
|
|
Term
|
(T/F) Volunteerism and community support are the backbone
of Cheyenne Frontier Days
|
|
|
Definition
|
|
Term
|
(T/F) Prior to involvement in any event, it is essential to
conduct an analysis of your competition.
|
|
|
Definition
|
|
Term
|
Which of the following is not a time-related concern in
planning an event?
|
| |
A. Season
B. Time of day
C. Decor
D. Day of the week |
|
|
Definition
|
|
Term
|
The following is a decor that cannot be rented, increasing your
expense.
|
| |
A. Table Setting
B. Floral arrangements
C. Stage props
D. Drapes |
|
|
Definition
|
|
Term
| (T/F) The purpose of any event is to make a profit. |
|
|
Definition
|
|
Term
| How to sell your event is a consideration of which of the following concepts? |
| |
A. Marketing
B. Revenue and expenditure
C. Community impact
D. Risk |
|
|
Definition
|
|
Term
| (T/F) One of the logistics of concept is access to the site. |
|
|
Definition
|
|
Term
|
(T/F) The creature elements of theme are often given far too
little consideration.
|
|
|
Definition
|
|
Term
|
Which of the following would not be a viable potential theme
|
|
for an event?
|
A. Historical
B. Sporting
C. Food
D. Funeral |
|
|
Definition
|
|
Term
|
Which one of the following is a provision of basic services
needed at most events?
|
| |
A. Fireworks
B. Phone service
C. Water
D. Tiki torches |
|
|
Definition
|
|
Term
| A marathon scheduled in Denver in January would not likely be a successful event because of which of the following? |
| |
A. Decreased popularity of marathons
B. Football games
C. Insurance liability
D. Weather |
|
|
Definition
|
|
Term
| (T/F) Almost all cities and states are supportive of hosting the Olympic Games. |
|
Definition
|
|
Term
| Which of the following is not a risk in scheduling an event? |
| |
A. Cash control
B. Fire
C. Flooding
D. Crowd control |
|
|
Definition
|
|
Term
|
(T/F) A SWOT Analysis can be utilized to determine the
feasibility of an event.
|
|
|
Definition
|
|
Term
|
(T/F) The level of public support for the 2002 Olympic Games
did not meet organizers’ expectations.
|
|
|
Definition
|
|
Term
|
(T/F) The only skill required to run a farmer’s market is a
knowledge of vegetables.
|
|
|
Definition
|
|
Term
|
Which of the following is not one of the four components of
the SWOT Analysis?
|
| |
A. Strengths
B. Weaknesses
C. Opportunities
D. Technology |
|
|
Definition
|
|
Term
|
Cape Town, South Africa, was not selected to host the 2000
|
|
Olympics because of the following reason cited in
Chapter Three:
|
A. Apartheid
B. Poverty
C. Infrastructure
D. War |
|
|
Definition
|
|
Term
Which of the following is not a benefit of a function room? |
| |
A. Tried and tested facilities
B. Weather
C. Safety Plans
D. Insurance |
|
|
Definition
|
|
Term
|
(T/F) There are many events that are cancelled because of
risk.
|
|
|
Definition
|
|
Term
| According to the Clean Water Act, it is legal to discharge which of the following into our waterways? |
| |
A. Sewage
B. Oil
C. Water
D. Waste |
|
|
Definition
|
|
Term
| The right to use music in a business or commercial operation, as well as in a public setting, requires permission according to this law. |
| |
A. The music law
B. U.S. Copyright
C. Freedom of Speech
D. Record Compliance |
|
|
Definition
|
|
Term
| (T/F) If you were holding a craft fair, it would be mandatory to contact the Red Cross about your event. |
|
|
Definition
|
|
Term
| You should send a packet of information to this official detailing your event. |
| |
A. Police commissioner
B. Police chief
C. Local policeman
D. The mayor |
|
|
Definition
|
|
Term
| (T/F) Local government regulations rarely apply to events. |
|
|
Definition
|
|
Term
|
(T/F) License for the entertainment industry also covers a
code of ethics.
|
|
|
Definition
|
|
Term
|
Which of the following would not be a characteristic of a
contract between an event organizer and other participants?
|
| |
A. Enjoyment of participants
B. Insurance
C. Cancellation
D. Date |
|
|
Definition
A. Enjoyment of participants
|
|
|
Term
| Which of the following is a concern when serving alcohol? |
| |
A. Age of drinker
B. Hours of service
C. Liquor correctly labeled
D. All of the above |
|
|
Definition
|
|
Term
|
(T/F) It is an offense to sell liquor to anyone under the age
of 21.
|
|
|
Definition
|
|
Term
|
(T/F) Almost every state has the same requirements for
registering a business.
|
|
|
Definition
|
|
Term
|
(T/F) The first step in the process of event marketing is to
promote the event.
|
|
|
Definition
|
|
Term
|
Which of the following would be most appropriate for
|
|
sponsorship of the Little League World Series?
|
A. Popcorn
B. Cigarettes
C. Beer
D. Funeral home |
|
|
Definition
|
|
Term
| Which of the following is an example of services (intangible at a conference)? |
| |
A. Room Service
B. Food quality and presentation
C. Temperature, lighting
D. Conference planning |
|
|
Definition
|
|
Term
| (T/F) Corporate sponsorship at events is always advantageous from a financial perspective. |
|
|
Definition
|
|
Term
| (T/F) Marketing helps attract an audience for an event. |
|
|
Definition
|
|
Term
|
Which of the following is an example of goods
(tangible at a conference)?
|
| |
A. Conference support services
B. Problem solving
C. Audio-visual system
D. Ambiance |
|
|
Definition
|
|
Term
| Which of the following is not a feature of service marketing? |
| |
A. Atmosphere
B. Intangibility
C. Inseparability
D. Variability |
|
|
Definition
|
|
Term
|
(T/F) Event products generally include a combination of
products and prices.
|
|
|
Definition
|
|
Term
| (T/F) A benefit feature of an event can be promoting the event as a novel experience. |
|
|
Definition
|
|
Term
| Which of the following is one of the four Ps of the marketing mix? |
| |
A. Perishability
B. Programming
C. Proposal
D. Price |
|
|
Definition
|
|
Term
|
(T/F) Public relations is managing effectively the positive and
negative aspects of a negative event.
|
|
|
Definition
|
|
Term
| (T/F) One of the most effective forms of advertising in promoting an event is word of mouth. |
|
Definition
|
|
Term
| (T/F) Advertising is one of the elements involved in promotion |
|
|
Definition
|
|
Term
Common merchandising for an event is one of the following |
| |
A. T-shirts
B. Baby bibs
C. Flags
D. Rubber balls |
|
|
Definition
|
|
Term
|
The biggest obstacle of a promotional campaign is to turn
|
A. Ideas.
B. Action
C. Motivation
D. Perception |
|
|
Definition
|
|
Term
|
(T/F) Image and logo are referred to together as the color
scheme.
|
|
|
Definition
|
|
Term
|
In a leading small group around the venue or event, you
should be aware of the following
|
| |
A. Crowd control
B. Dietary concerns
C. Moving quickly
D. Treat everyone as equals |
|
|
Definition
| D. Treat everyone as equals |
|
|
|
Term
The aim of a press release is to stimulate the following |
| |
A. Event planning
B. Attendees
C. Media Interest
D. Advertisers |
|
|
Definition
|
|
Term
| (T/F) Publicity is always free and is of little value. |
|
|
Definition
|
|
Term
|
Which of the following is effective advertising in promoting an
event?
|
| |
A. Radio
B. Billboards
C. Brochure
D. All of the above |
|
|
Definition
|
|
