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TC 101- MSU
Notecards for the first in class exam
134
Communication
Undergraduate 1
02/09/2012

Additional Communication Flashcards

 


 

Cards

Term
Who created the star system?
Definition
Adolf Zukor
Term
What is the significance of "War of the Worlds"?
Definition
The War of the Worlds was a radio broadcast that shocked millions of people, used special effects and people believed them
Term
What was the first talkie?
Definition
The Jazz Singer
Term
What was a talkie?
Definition
motion pictures with syncronized sound for dialogue
Term
Where did movies move from?
Definition
New Jersey
Term
Why Hollywood?
Definition
Good location, good weather, cheap, and way less regulations
Term
What was Hays Code ?
Definition
Regulated movies and established the rating system
Term
What was the studio system?
Definition
When movies emphasized certain stars to draw in an audience example, brad pitt in multiple movies every yr
Term
Red Scare
Definition
Holly wood was scared of having communism in films
Term
What was the Hollywood blacklist
Definition
list of entertainers who were denied employment bc of political beliefs
Term
Vertical Integration
Definition
companies with same owner owned 3 types of buisnesses (production, distribution, and movie theaters), a law was passed that now they could only hold 2/3 of there buisnesses they had to sell one
Term
why was that law passed (Vertical integration )
Definition
goverment thought paramount was a monopoly
Term
What is nonlinear editing?
Definition
means everything doesnt need to be shot in the right order
Term
FCC Freeze, what year was it and what happened ?
Definition
year - 1948
there werent enough channels to serve all the cities so there was a temp. freeze on any new stations till they came up with a plan
Term
when was the golden age ?
Definition
early 1950s, when they play i love lucy
Term
Nixon/Kennedy debate - what was the impact?
Definition
first presedential debate on live t.v. - showed how differet it was hearing than just listening
Term
Syndication
Definition
the rental or licensing of media products
Term
imapct of cable
Definition
at first cities couldnt get all channels with cable cities in the rural areas could get more channels
Term
Commnication act of 1934
Definition
Term
What were nickelodeans ?
Definition
costed a nickel to watch
Term
What r the big three in tV. ?
Definition
ABC
CBS
NBC
Term
how do movie theaters make most of their profit?
Definition
concessions
Term
what was the penny press?
Definition
newspapers for a penny
first form of mass media
Term
what was muck racking
Definition
investigative reporting about corruption and injust affairs
in other words, using journalism to as a means of attacking injustice, exposing abuses, and circulating information about misconduct to the general public.
Term
what were the differences of the information age compared to the industrial age
Definition
industrial age - scare and expensive to report news
in the information age it was cheap and abundant
Term
What type of society r we in today ?
Definition
informative society
Term
Spiral of silence
Definition
the minority opinion is scared to speak up
Term
alexander graham bell
Definition
first voice transmission over wires
Term
who invented phonograph
Definition
edison
Term
hegemony
Definition
use of media to create a consensus around an idea
Term
marconi
Definition
wireless telegraph
Term
tesla
Definition
wireless
Term
Synchcronous
Definition
simutaneous content
very interactive
face to face
skype
Term
asynchcronous
Definition
not at the same time
ex; email, letter, text message
Term
What does SMCR stand for ?
Definition
Sender/ Source....Messsage....Channel...Receiver
Term
Give an example of SMCR?
Definition
sender - youtube
message - youtube video
channel - youtube.com streaming video, online
Receiver- the at home audience
Term
Convergence
Definition
when media companies started to combine media forms
for example radio used to only use radios as a form of media
now radio stations use the internet
cnn used to only have shows on tv now they have them online as well
Term
Niche Marketing
Definition
narrowcasting, ex; selling/advertising legos on nickeloadean
Term
CPM
Definition
cost per thousand
Term
patents
Definition
give inventor rights to sell for 20 years
Term
children's internet protection act of 2001
Definition
libraries had to filter content if they wanted gov. money
Term
potter's box
Definition
4 stage model for ethics, 1. define situation,identify values, principles, loyalties
Term
what was first feautre length film?
Definition
birth of a nation
Term
who created birth of a nation, the first feature length film?
Definition
w. griffiths
Term
first blockbuster that used multiple camera angles
Definition
the great train robbery
Term
when did tv start when did it take off?
Definition
tv started n 1920s but didnt take off till 1950s bc of fcc regulations during war didnt want to waste bandwith
Term
golden age
Definition
early 1950s ....tv can do anything bc of low regulation
Term
example of syndication, a tv channel
Definition
TBS
Term
telecommunications act 1996
Definition
goal was to let anyone enter the field of communications and deregualtion of the broadcasting market some ppl say it overturned vertical intergration, channels culd buy up whatever they want
Term
first computer inventor
Definition
charles babbage
Term
first computer, charles babbage, design?
Definition
difference engine
Term
moore's law
Definition
processors size will cut in half every 18months memory size(chip performance) will double.... data density, number of transitors
Term
first computer u could take home
Definition
apple 2
Term
internet versus web
Definition
internet is structure
web is the info./conent
Term
when did hypertext begin
Definition
1960s
Term
break up a modem
Definition
modulator/demodulator
Term
hyper-personal model, what is it?
Definition
relationships online, edit your profile online to show charecterstics that u want to show
Term
who invented the telephone
Definition
elisha gray, invented telephone
Term
Ma Bell did what?
Definition
invented AT&T, first phone company, very powerful, was ruled a monopoly
Term
communication act of 1934
Definition
AT&T - common carrier
Monopoly investigation
Term
how long have cell phones been round for?
Definition
since WW2
Term
first car phone
Definition
first car phone england 1950
Term
why did it take so long to launch phones
Definition
expensivre/bandwith
Term
telecommunications act of 1996
Definition
deregulated telecommunication industry
Term
Miller Test
Definition
obscenity test ...originated from miller v. california
-3 pong test
Term
what does the miller test contain what three things?
Definition
1.
2.
3.
Term
first video game
Definition
ctr amusement device
Term
legacy of fear
Definition
everything is going to destroy the kids
Term
ratings
Definition
total number of tvs
Term
share
Definition
total number of tvs on
Term
when was telegraph invented
Definition
1844
Term
when was telegraph invented ?
Definition
Term
wat was the new tech. in 1880s
Definition
photos n newspapers
Term
yellow journalism
Definition
uses eye catching headlines to drag in audience, no facts or reasearch necesarily
Term
when was yellow journalism what time period ?
Definition
19th century
Term
adolph ochs
Definition
believed in unbiased and factual news
Term
phonograph
Definition
edison
Term
victrola
Definition
record based, how genres developed
Term
lee de forest
Definition
vacuum tube
Term
hotclocks
Definition
saying station name over and over again
Term
sarnoff
Definition
radio in every house, tech. n every home
Term
marconi
Definition
wireless telegraph
Term
3 major stages of computers
Definition
transitors, microcomouters, pcs
Term
apple 2
Definition
designed by steve wonziac
Term
magnavox
Definition
first home video game console
Term
magnavox
Definition
first home videogame console
Term
atari
Definition
first well-known home console
Term
who invented horses, first movie
Definition
muybridge
Term
arpanet
Definition
first internet
Term
revenue of pacman in quarters
Definition
$20 million, 2x revenue of casios
Term
edwin armstrong
Definition
inventor of fm radio
Term
sarnoff
Definition
nbc founder
Term
florence lorence
Definition
first movie star faked death by car accident
Term
joseph breen
Definition
head of pca ratings ....he would rewrite movie scripts and change movies
Term
post production
Definition
when all 3 movies r filmed together lord of the rings for example
Term
HBO
Definition
first national pay television network
Term
batch processing
Definition
computers only work one task at time
Term
voice of war of the worlds
Definition
orson welles
Term
what created fcc?
Definition
commnication act of 1934
Term
rotary press
Definition
1846
Term
what did vacuum tube do?
Definition
enhance sound
Term
when was hayes code terminated
Definition
breens worked with hayes, code started in 1930
Term
mpaa style of ratings
Definition
1968
Term
breen wet to 1950s
Definition
Term
who introduced veil of ignorance
Definition
john harsanyi
Term
veil of ignorance
Definition
john rawls
Term
immanuael kant categorical imperative
Definition
act on the maxim you wish to become universal law
Term
principle of utility
Definition
to seek happiness for greatest amount of ppl
Term
pragmatic ethics
Definition
the end justifies the means
Term
situational ethics
Definition
it depends
Term
diffusion of innovations
Definition
media spreads like a disease
Term
wh was nielson?
Definition
rating system
Term
radio act of 1912
Definition
required all radio stations to register with the federal gov.
Term
radio act of 1927
Definition
Term
who created great train robbery?
Definition
edwin s. porter
Term
1915 - us vs mppc
Definition
Term
media conglomerates
Definition
companies that own various forms of media such as television internet tv ppublising ex. walt dinsey
Term
wooden china 1051 1st printing press
Definition
Term
1st movable form of type was clay
Definition
Term
almanacs
Definition
info. bout the past yr.
Term
1st movable form of type was clay
Definition
Term
copyright
Definition
1790
Term
copyright
Definition
1790
Term
no freedom of press in europe in 17th and 18th century
Definition
Term
john zenger
Definition
jailed for libel -1733
Term
few magazines survived bc of shipping costs too high
Definition
Term
postal act of 1879
Definition
second class mailing rights low cost distribution gave magazines special rates
Term
hearst said u furnish the pictures ill furnish the war
Definition
Term
vcr
Definition
80s
Term
invwented record
Definition
berliner
Term
mso's
Definition
cable companies that operate in more than jsut one place n mroe than jsut one county
Term
nielson
Definition
ratings for tvs developed system
Term
1934-1954
Definition
breen era
Term
media conglomerates example
Definition
disney, time warner
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