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| Module using communication |
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Source Message Channel Receiver |
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Telling the truth isn't libel
Inspired by the Revolutionary Era
*against England* |
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| Asynchronus/Synchronus Communication |
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A= Immediate, no delay
S= Delay
Textbook, Conversation (A)
Facebook, Text, Tweet (S) |
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When everything's put together
Online news
Smartphones |
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| Small costs after big investments |
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| When 1 company dominates a whole market vs. When 2+ companies do |
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| The printing press was developed in... |
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| Brought the printing press to Europe, allowed it to be widespread |
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When printing Press came to America
Only came to the high class
only printed Almanacs, Pamphlets, and Religious Articles |
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| More people are reading…transformation of people and ideas…more demand |
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| Let people send their own mail.... it became cheaper to send mail (you could get newspapers/magazines from anywhere in the country) |
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| Who created Yellow Journalism? |
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| Who endorsed the Social Responsibilty Model? |
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| What do Yellow Journalists do? |
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| They sensionlize and exaggerate |
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Sensationalize the serious stuff. Investigative reporting
Started by Ida Tarbell |
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| Sends information over wires |
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| The Wireless Telegraph was invented by |
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| Who did the demonstration of wireless energy? |
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Who made the vacuum tube? |
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| amplification tool to let us send messages farther |
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| Phonograph and the WAX thing |
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| The Victrola was better than the WAX because it |
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| Allowed people to play music in their home, also sounded better |
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| Records were better because.. |
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| they lasted longer and were flat |
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| It was sinking, sent out distress beacon, no one was there to answer it |
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| Made it illegal to not man and answer potential disaster calls |
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| Established Electromegnetic Spectrum, patented radio |
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| Cultural Impacts of radio? (4) |
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- Everyone is listening to the same thing
- The president can now speak to the people
- Music in people's homes
- Advertising
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| DJs being paid the play certain songs |
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| Made the first moving pictures... bet on the ability of a horse to "fly" |
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| Porduced Cameras and added sound to moving pictures, but nobody used it |
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| Something that happens in the actual world |
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| Something that is short (like a short film) |
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| Major 5: Would contact starts and tell them that they were not allowed to appear in any other studios' movies |
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| Patent disputes, monopoly on camera uses. Filmmakers movied to California ... it had sunlight and freedom from the companies |
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| A Film with sound (The first was Jazz Singer in 1927) |
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The Projector was too loud
Feedback with the microphone
Audio unsychronized
Actors couldn't adjust |
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| IN ORDER to protect the children... they rated movies. Eventually became the MPAA |
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| Everyone was owning everything..This allows you to control all aspects |
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| The Paramount Decision said you could only own ___ of the ___ things. (What were they?) |
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2 3
Studio
District
Movie Theatres |
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Communists in Hollywood!
Black List said: DO NOT interact with these people |
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| TV and its effects: it ______ |
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| Improved the Quality of Movies |
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| Someone with a high need for cognition is someone who |
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likes to think
They would be less easily conviced by advertisements |
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| News media tells you what to _________ |
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Think about
Agenda Setting |
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| The news story _____ affects what you _______ or _______. |
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| People with ________ or _______ opinions are afraid to speak out... (because?) |
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Spiral of Silence
unpopular minority
because of fear of not belonging |
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People pay more attention to dangerous and violent things
VISUAL vs. NONVISUAL
NIXON vs. KENNEDY |
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| The ability to access messages across a variety of contexts |
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_______: Beging _____ with messages
related to culture/social norms and knowledge |
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_________: Have the interpretive skills to _________/________
Also related to social knowledge |
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Analyze
understand/decode |
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| _______ Use standards to asses the quality of it |
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| _________: Generate content using unique skills |
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Be skeptical: Use your trust meter
Go outside of your comfort zone |
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| Do Media Tabloids Follow the Golden Rule? |
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| No. They invade people's privacy |
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| Golden Mean: Moral Virtue lies in the ________ |
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| Ignore differences of class and race |
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| Cateograical Impreative is |
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| Universal... always do fact checking. As much as possible |
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| Principle of Utility: Maximize _________ |
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Do the ends justify the means?
If censorship okay if it stops ariot? |
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| Potter's Box: is a _________ |
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| What was a freeze on networks in order to establish standards |
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| 1948 Freeze. It also had unexpected effects: established the big 3 networks |
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Analog vs. Digital
What happened? |
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| Quality changed (improved) |
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HD Types
Whats best? What does I AND P stand for? What's better? |
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1080
Interlaced
Progressive
P is |
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| Cable was invented because... |
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| Small towns couldn't get signal - so another antenna patched the signal and are sent through cables to small towns |
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| local programs by cable and satellite providers |
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