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| Refers to human speech or spoken language |
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| Refers to musical and other sound elements from the environment |
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Symbolic meanings of elements are apprehended
through sense of sight |
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| The symbols closely resemble the real subject and are often referred to as iconic or pictorial in nature |
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| Abstract Representational |
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| The symbols have a general likeness to the original subject or things |
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| Abstract Non-representational |
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| The symbols have no physical likeness to a real subject or things, but they may represent an entity, concept or idea |
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Logo (from greek logotipos) |
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a graphical element, symbol, or icon that, together with its logotype (which is set in a unique typeface or
arranged in a particular way) form a trademark or brand
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| Image of holy person, celebrity, design on computer screen, including pictures or symbols that are universally recognized to be representative of something |
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Identifies a product for an individual, cororate or culture. Conveys an image/concept about the business with as few elements as possible so that they are easily recognizable and memorable |
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Use few colors, or try to limit colors to spot colors Avoid gradients as a distinguishing feature Produce alternatives for different contexts |
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- an emblem
- an emblem + brand/company name
- an emblem + brand/company name + slogan |
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- Typefaces or letters (Cocacola)
- Shape and lines or letters (BMW) - Shape without lines or letters (Target) - Shape as letters (IBM) |
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Memory is an integral part of perception. We draw meanings and make senses of the world around us through and from experiences. Visual suggestion is also used to sell products |
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