SWOT 1

strengths

weakness

opertunities

threats

External analysis

Workstyle and lifestyle

customers

price sensitivity and elasticity of demandthe competitive arena

Emerging technology

Porters five forces framework

summing up

Workstyle and lifestyle trends

The raw statistic should provoke questions how, where, what,

Be broad ranging in your scanning probs may be outside your industry

Peter drucker "Company has no higher requirement than to create customers"

Figure out who they are

Market segmentation

Key segments

Age

gender

geo

type users

income

behavior

Customer segments

Infrequent users

Ocassional users

buisness professionals

Poters five forces

threat of new entiriants

bargening power of suppliers

jockying for position among current competitors

bargening power of customers

threat of substitutes