Term
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Definition
1. Product ::
2. Pricing ::
3. Promotion ::
4. Place(Distribution):: |
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Term
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Definition
| The creation and delivery of a product that will satisfy consumer needs, at a price that will allow a profit to be made for the organization. |
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Term
| Label marketing structure |
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Definition
| Sales, promotion, and publicity functions. |
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Term
| Label options for distribution |
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Definition
| Handled separately. Either through a major distribution system, or an independent distributor. |
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Term
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Definition
1. Style and Quality of the artist being recorded. ::
2. Packaging of the final product
* Both of these must be keyed to demand and taste, but need to fit with other of the label's products. |
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Term
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Definition
4 Genres.
1. Rock
2. Urban/ Rap
3. Country
4. Pop/easy listening
70% of market |
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Term
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Definition
1. Value does not end once it drops of the charts.::
2. The recordings remain available to retailers through the labels catalog of products. |
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Term
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Definition
| Taking place within 15 months of release |
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Term
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Definition
| Sales after 15 months of release |
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Term
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Definition
| Continued success. Popular with consumers who recently got into an artist with an extensive catalog |
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Term
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Definition
| Elaborate form of greatest hits. Usually reserved for long careers or historically significant artists. |
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Term
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Definition
| Primarily a promotional tool. What most radio stations actually play, although many play cuts from the album. :: 2. Used to be an item to sell. Declined since 1973 |
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Term
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Definition
1. Whether or not they're a success remains to be seen. .99 ::
2. 2003 Billboard soundscan data for download singles |
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Term
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Definition
| Manufacturer's suggested retail price |
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Term
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Definition
1. Front Line - New release. Highest. ::
2. Mid line - New artist, catalog product. ::
3. Budget Line - Deep catalog or fading artists. Less than 2/3 of price of front line :: |
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Term
| Driving force behind promotion |
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Definition
| Belief that consumer WONT buy album until they've heard a cut. |
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Term
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Definition
| Radio/TV, Record Store, Live performance, Internet streaming, anywhere the consumer hears the music. |
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Term
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Definition
| Ads, record reviews. Promote awareness of the existence instead of the content |
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Term
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Definition
| Still main form of promotion for albums in the mainstream |
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Term
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Definition
| person who's job is to get radio airplay for records released by a label |
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Term
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Definition
| Not owned by major and has its records manufactured and shipped to various independent dist. around the country. |
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Term
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Definition
| Owned by one of the 4 conglomerates and has its own dist. |
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Term
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Definition
| buys records from indies. and sells them to retail stores and to one stops that handle all lines |
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Term
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Definition
| Sells only the labels manufactured by its corporate owner or other labels the parent company agreed with. |
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Term
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Definition
| Sells all labels. Purchases from branch and indie dist. Sells to individual stores whether they are mom and pop or individual locations of retail chains. |
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Term
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Definition
| Single stores or very small chains. By from one stops. |
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Term
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Definition
| Group of stores with a common owner. Most buy from one-stops that are owned by the same parent company as the chain. |
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Term
| Universal Product Code (UPC) |
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Definition
| Identifies sales of items. Contains a bar code read by laser or other light and then data is recorded about artist, album, sales per month, day, week.. etc.. |
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Term
| Soundscan in the beginning |
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Definition
| In 1989, Mike Shalett began it. They worked out with retailers to get Point of sale data and compile it and make nationally available reports. |
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Term
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Definition
| Billboard's BPI Communications affiliate to monitor airplay by computer. It used to be by honesty of program directors. |
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