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| A program that carries an advertiser's name in the program title. |
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| An advertisment on a Web site that appears on the screen either behind a Web page when someone leaves the site or on top of the Web site home page when someone first visits. |
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| The rate at which people who see and ad on an Internet site "click through" to learn more. |
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| Creating an online message that is entertaining enough to get consumers to pass it on over the Internet like a virus. |
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| Data about consumers' characteristics, such as: age, gender, income level, marital status, geographic location, and occupation. |
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| A planned advertising effort, coordinated for a specific time period. |
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The cost of an ad per 1,000 people reached.
(M = Roman Numeral for 1,000) |
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| Advertising in the form of a list and/or link to a company's site domain name through a specific online search word or phrase. |
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| A company of advertising sales representitives who sell advertising time and space in their market to companies outside their geographic area. |
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| The act of using argument or reasoning to induce someone to do something. |
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| Creating an understanding for, or goodwill toward, a company, person, or product. |
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| A timely public relations response to a critical situation that could cause damage to a company's reputation. |
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| Negative information organized and presented on the Internet as continuing attacks against a corporation. |
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| Uncontrolled free use of media by a public relations firm to create events and present information to capture press and public attention. |
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| Cooperative News Gathering |
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| Member news organizations that share the expense of getting the news. |
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| The process by which the government certifies members of the press to cover government related news events. |
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| Using photographs to accompany text to capture a news story. |
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| During the Iraq War, a term used to describe journalists who were allowed to cover the war on the frontlines, supervised by the U.S. military. |
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| Paid advertising supplements in the newspapers and magazines that often look similar to the regular news. |
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| Broadcast journalists who act as thier own producer, cameraperson, and editor, and sometimes even transmit live video. |
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| The belief that journalists don't tell you what to think but do tell you what and whom to think about. |
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| The tendancy among many journalists covering the same event to report similar conclusions about the event. |
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| The assertion that media messages directly and measurably affect people's behavior. |
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| An attempt to analyze how people use the information they receive from the media. |
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| An attempt to analyze how mass media programming influences behavior. |
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| The transmission of information and ideas from mass media to opinion leaders and then to friends. |
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| The belief that people with divergent views may be reluctant to challenge the consensus of opinion offered by the media. |
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| House Un-American Activities Committee |
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| Government censorship of information before the information is published or broadcast. |
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| An arrangement that places reporters in small, government-supervised groups to cover an event. |
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| The practice of suppressing material that is considered morally, politically, or otherwise objectionable. |
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| A standard court test for obscenity, named for one of the defendants in an obscenity case. |
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| A yardstick for local obscenity judgments, which evaluates an artistic work's literary, artistic, politcal, or scientific value. |
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| A false statement that damages a person's character or reputation by exposing that person to public ridicule or contempt. |
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| The freedom of the press to report what is discussed during the legislative and court proceedings. |
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| Strategic Lawsuit Against Public Participation |
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| The charge that what was implied in a story about someone is incorrect. |
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| Laws that protect journalists fom revealing thier sources and the information that is communicated between journalists and thier sources in a journalistic relationship. |
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| The combination of telecommunication services that the media industries can offer consumers. |
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| Regional Bell Operating Companies |
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| The practice of one company owning TV and radio stations in the same broadcast market. |
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| An abbreviation for "telephone comapny". |
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COPA -
Child Online Protection Agency |
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| A law aimed at preventing minors from getting access to sexually explicit material. |
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| Profanity uttered without warning on live television. |
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| Intellectual Property Rights |
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Definition
| The legal right of ownership of ideas and content published in any medium. |
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Definition
| Digital Millenium Copyright Act |
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| World Intellectual Property Organizaiton |
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| A legal test that establishes a standard for commercial speech protection. |
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