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Survey of Communication Theory
Interpersonal Communication
46
Communication
Undergraduate 1
12/06/2010

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Term
Uncertainty Reduction Theory (URT)
Definition
Law-Governed Approach: Seeks to explain and predict interpersonal communication at the beginning of an interaction
-Enter interaction with uncertainty; natural tendency to reduce uncertainty

1) Entry—reflects initial phase of relationship; first impression (age, sex, status)
2) Personal—reflect and share attitudes, beliefs, and values; get to know you
3) Exit—Communicators decide to interact in the future
Term
(1) Interpersonal Goal-Oriented Theory of Attraction
Definition
a. Relationship can help accomplish goals
b. Attitude and information in early stage of relationship
c. Actual conversation can determine what goals can be satisfied
d. Stability + Control = Attraction
Term
(3) Similarity Principle
Definition
a. We tend to like and build relationships with people who are similar to us
b. Perceived in initial stages
Term
Theory of Interpersonal Communication Motives
Definition
1. Affection
2. Control
3. Escape
4. Inclusion
5. Pleasure
6. Relaxation
Term
Coordinated Management of Meaning Theory
Definition
Concerned with how people interpret message during an interaction and how people act upon those interpretations using rules

o Coordination: how people organize their meanings and actions in order to communicate; allows us to be consistent
o Meaning: the process by which individuals interpret and decode messages of others
o Action: behaviors individuals engage in as a result of interpretation

Constitutive Rules: define or create speech acts by specifying what counts as a command or a request (What does this action mean?)

Regulative Rules: rules of action that help individuals determine how to respond or behave (“You look nice today,” automatic response is thank you).
Term
Small group:
Definition
communication between 3 to 15 people; members are able to switch roles between source and receiver with relative ease
Term
Kinds of Small Groups
Definition
o Task Oriented Group: has a goal to accomplish;
• Problem solving group
• Decision-making group
• Idea generating group
o Therapy Group: help individuals solve personal problems, led by a professional.
o Consciousness Raising Group: increase awareness of shared characteristics or concerns.
o Learning Group: help a person or group acquire more information on a subject.
Term
2. Functional Approach
Definition
leaders develop the traits needed to accomplish the goal of a group; anyone can be a leader.
Term
3. Style Approach
Definition
a unique set of leadership behaviors that emphasize a different way of leading
a. Authoritarian: occurs when a leader is very directive; solely responsible for the group’s outcome; mostly necessary when members cannot agree.
b. Democratic: one views all issues to be discussed by the group and decided upon together
c. Laissez-Faire: minimal involvement; lack of general direction; only gives necessary information when requested.
Term
Theory of Groupthink:
Definition
occurs when members of a group begin thinking similarly and reduce probability of reaching an effective decision from lack of conflict
Term
Scientific Management Theory
Definition
assumes any worker can be effective if given a scientifically efficient task;


Three assumptions of the theory:
1. Any worker can be effective if given a scientifically efficient task;
a. Efficient if its analyzed, scrutinized, and made optimally efficient
b. Time motion study—process that reflects the analysis of any given task in an effort to make that task optimally efficient
2. Workers are motivated by money, and will only perform if paid
a. Dangling Carrot Approach: approach to performance that assumes people only work for tangible rewards
3. Any task assigned to workers should be simply an unambiguous
a. Upward communication—messages that flow from the worker up to the supervisor
b. Downward communication—messages that flow from the supervisor down to the worker
Term
Bureaucracy Management Theory
Definition
—(Weber) Management perspective that advocates a tight structure with many levels in the hierarchy as well as control over employees


Assumptions

Bureaucratic structure each hierarchal level regulates the level beneath it

Depersonalization—the process of focusing all interaction in the workplace on task completion and discouraging interactions that are relational in nature; separation between personal and business matters
Term
X-Y Management Theory
Definition
represents bi-polar assumptions of employee behavior

X—employees are lazy; have little ambition; motivated by coercion and threats; generally employees dislike working; strive for a world free of uncertainty; only motivated by money

Y—workers have internal motivation to be productive and excel; managerial control is only one of many devices to encourage production; pursuit of satisfaction and maximized potential is the most valued reward for an employee; employees can be taught to actively seek opportunities to gain satisfaction
Term
Theory of Independent Mindedness
Definition
Dr. Infante; people have a tendency to have their own individual thoughts and opinions rather than accepting the opinions of other; choose to advocate and express these views within the organization;

-Communication based theory—encompasses all levels and contexts of communications;
-Seeks congruity between the organization and the larger culture in which it operates (organization draws influence and seeks to fit in with the members of the organization)

Traits that influence the degree of independent mindedness:
1. Argumentativeness
2. Verbal Aggressiveness
3. Communicator Style
a. Dominant
b. Dramatic
c. Contentious (challenge and argue)
d. Impression Leaving
e. Animated
f. Relaxed
g. Open
h. Attentive
i. Precise
j. Friendly
Term
Contingency Theory
Definition
Fred Feebler; assumes the degree of success of any leader is contingent on the situational demands as to whether the leader should have a task or employee focus and the amount of influence and control the leader has over the situation

The amount of control/influence a leader has on his followers determines his success

Approaches:
1. Extreme in Nature = Task Focused
2. Moderate in Gravity = Employee Focuses

Everything is contingent upon the situation (task vs. employee focused)
Term
Information Systems Theory
Definition
Weick; an information processing theory that seeks to explain how information and sense making is a perceptual process that varies from person to person

Assumptions:
1. Organizations operate within a physical and informational environment; should use verbs rather than nouns to reflect this process
2. The act of making sense of equivocal information is an enactment
a. Perpetual Schema—perceptual wiring of each person
b. Selective Perception—people perceive things differently resulting in different information environments
c. Low Equivocal Environment—made up of rules
i. Assembly Rules—standard process of making sense of information
ii. Sense Making—interpretation of information and generating idea (retention stage)
d. High Equivocal Environment—Communication Cycles (what actions to I take next?) People create and react to ideas (selection stage)
Term
Human Relations Management Perspectives
Definition
management should satisfy the interpersonal and emotional needs of workers (Hawthorne studies; spontaneous cooperation)
Term
Networks
Definition
the way information flows through a system

Too many messages corrupts flow; information overload
Term
Structural Functional Theory
Definition
—(Farace, Monge, and Russell) communication occurs at 4 levels: individual, dyadic, small group, and organizational. Structured into both formal and informal networks. There are 3 primary functions of communication in an organization: innovation, maintenance, and production—all can happen informally or informally and at all 4 levels.
Term
The Reflective Projective Theory
Definition
mass media acts like a mirror for society; reflects society’s attitudes and values while simultaneously projecting a vision of what society should look like.
Term
The Magic Bullet Theory
Definition
any powerful stimulus, such as a mass media message, can provoke a uniform response from a given organism such as an audience

Orson Wells’ “War of the Worlds”
Term
The Two-Step Flow Theory
Definition
information from the media moves in 2 distinct phases
1. First process by opinion leaders
2. Passed via interpersonal channels to others
Term
Opinion Leader
Definition
exert their influence on others regarding mass media messages
Term
Gatekeepers
Definition
control the flow of information; does not need any common interests with people they’re distributing information to
Term
The Functional Approach to Mass Communication
Definition
there are 5 main functions of mass communication

1. Surveillance—information and news are provided as a function of mass communication; mass media gives us the information that we want
2. Correlation—concerns how mass media selects, interprets, and criticizes the information they present to the public
3. Cultural Transmission—concerns the media’s ability to communicate norms, rules, and values
4. Entertainment—helps fill our leisure time by presenting messages filled with comedy, tragedy, play, and performance
5. Mobilization—reflects the ability of the media to promote national interests; generally occurs during a crisis situation
Term
The Agenda Setting Theory
Definition
intense media attention increases the importance of topics, issues, and individuals
Term
Uses and Gratifications Theory
Definition
a systems perspective theory; explains the uses and functions of media for individuals, groups, and society in general

Objectives
1. How individuals use mass communication to satisfy their needs
2. Discover underlying motives for individuals’ media use
3. Identify the positive and negative consequences of media use
Term
Cultivation Theory
Definition
TV influences our perception of reality; laws theory; the greatest amount of cultivation affects will be exhibited to the audience exposed to the greatest number of messages
Term
Media Dependency Theory
Definition
the more dependent a person is on the media for having his or her needs fulfilled, the more important media will be to that person; meets the needs/wants of society; develop dependency relationships for entertainment, information, and gaining understanding
Term
Theory of Para-Social Interaction
Definition
members of an audience view performers or the characters they play as belonging to their peer group
Term
Spiral of Silence Theory
Definition
people assess whether their opinions match those of the majority; use cues from the environment; fear of social isolation; mass media, interpersonal communication, public opinion. Tend to remain silence when it comes time to speak opinion to fit in with majority.
Term
Family
Definition
multigenerational social system consisting of at least two interdependent people bound together by common living space, common history, shared emotional attachment and involvement.
Term
Typology of Couples:
Definition
a. Traditional
i. Conventional values (marriage); interdependence (rely upon one another), non-assertive communication
b. Independent
ii. Values individual freedom with less conventional male/female roles; may maintain separate physical space; no regular schedules or routine
c. Separate
iii. Conventional on marital and family issues, but maintain individual freedom; less companionship and sharing; assertive communication
d. Mixed
a. Any combination of the three can work
Term
Four Functions of Communication in a Health Context
Definition
1. Diagnosis
a. Data gathering, interpretation, problem-solving
2. Cooperation
a. Communication that concerns the nature of the illness and the implication of measures prescribed for care
3. Council
a. The role of the provider as a “therapist”
4. Education
a. Disseminating information to individuals to attempt to reduce health risks and increase the effectiveness of health care
Term
Non-Immediacy behaviors
Definition
signal avoidance and dislike; make client less willing to follow health care providers instructions
Term
Equivocality
Definition
Weick) how understandable, complex, ambiguous, or obscure a message may be; relaying symptoms accurately to provider (I don’t feel good vs. Sore throat, runny nose)
Term
The Health Belief Model
Definition
1. Perceived Susceptibility—perceived risk of contracting a disease or a condition (low → high)
2. Perceived Seriousness/Severity—evaluate the types of difficulties that come with certain health conditions
3. Perceived Benefits of Taking Action—if benefits outweigh negatives, likely to take action
4. Perceived Barrier to Taking Action—expensive, painful, etc.; look at negatives; if they outweigh positives, not going to take action
5. Cues to Take Action—specific ideas that motivate people to adopt or incorporate behaviors that can lead to a desired goal; preventatives
Term
Face Negotiation Theory
Definition
attempts to explain intercultural conflict and how people work through cultural and communicative obstacles

Face—our self-image and how we want others to see us
Facework—behaviors that we engage in to maintain or restore face

Threatening face = threatening our self-image

Losing face—people treat us in ways that our inconsistent with our self-image
Face gain—behaving in a way that reflects and enhances your self-image
Term
Strategies for Facework
Definition
1. Dominating Facework—conflict is seen as a competition where the most important goal is to win and maximize the reward
2. Avoiding Facework—focus on maintaining interpersonal harmony between the parties by not overtly addressing the conflict
3. Integrating Facework—focuses on the resolution of conflict issues as well as making sure the relationship remains positive and that both parties maintain face
Term
High Context Culture
Definition
most information is encoded in physical contexts or in culturally prescribed roles; more formal, less ambiguous
Term
Low Context Culture
Definition
shares roles that are more apparent; contained in explicit verbal messages and are much more informal
Term
Symbolic Convergence Theory
Definition
analyzing fantasy themes; used to explain dimensions of political communication; must realize that they have to tap into the fantasies of several groups
Term
Affect Hypothesis
Definition
assumes that TV news is a powerful agenda setter because it provides vivid pictures and dramatic stories that evoke strong emotions in viewers
Term
Constructivist View of Political Communication—
Definition
voting behavior is an action based on voter’s beliefs about the political world; beliefs emerge as a result of our interpretation of political messages
Term
Politically noncomplex perceiver
Definition
rely on fewer and less differentiated political constructs to interpret candidates’ messages and images.
Term
Politically complex perceiver
Definition
highly differentiated construct systems and larger numbers of constructs
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