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| uses continuously varying signals corresponding to the light or sounds originated by the source |
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| type of media that isn't consumed simutaneously by all members of the audience |
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| short for web log. a personal home page with commentary addressed to the web audience |
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| electronic source that links the source to the receiver |
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| the integration of mass media, computers, and telecommunications |
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| the legal right to control intellectual property |
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| computer-readable. info formatted in 1's and 0's |
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| gap in internet usage between rich and the poor (anglos and minorities) |
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| decide what will appear in the media |
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| part of economy that includes: broadcasting, publishing, telecommunications, internet, computer software industries |
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| the exchange of info is the predominant economic activity |
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| type of communication that uses feedback to modify a message as its presented |
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| limited audience feedback. one-to-many |
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| refers to communication transmitted through a channel |
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| tragets the media to specific audiences |
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| export of jobs to another country |
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Definition
| (source-message-channel-receiver) mass comm. model that explains route the message goes through. at the end of which (receiver) sends feedback to the source. |
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Term
| telecommunications act of 1996 |
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Definition
| federal legislation that deregulated the communications media |
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| changes in audience resulting from media exposure |
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| the causes of media effects |
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| the consequences, or effects, of media exposure (i.e. anti-social disorder) |
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| a quantative description of the content of the media |
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| studies effects of media in controlled situations that manipulate exposure and content |
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| the degree to which research samples may be generalized to the real world |
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| the degree to which we actually measure what we intend to measure |
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| extent to which a result is stable and consistent |
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| statistical measure of association between 2 variables |
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| generalize a population by asking a sample of that population certain questions |
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| research method in which the observer collects data through personal observation or interviews over a long period of time |
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| theory that media is selected to satisfy our needs |
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| media and audiences work together to define culture |
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| media effects in terms of imitating behavior seen in the media |
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| posits powerful, direct effects of the mass media |
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| convincing arguments to change one's beliefs |
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| media effects are indirect and mediated by opinion leaders |
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| effects of mass media on individuals are slight |
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| mass media exposure cultivates a view of the world that is consistent with mediated "reality" |
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| media images stimulate related thoughts in the minds of audience members |
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Definition
| making generalizations about groups of people on the basis of limited information |
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| those that a society values and encourages |
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| use advertising to convince people to adopt pro-social behaviors |
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Definition
| studies the forces that allocate resources to satisfy competing needs |
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| explain and predict behavior |
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Definition
| when unit costs go down as production quantities increase |
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Definition
| relationship among the supply of products, prices, and consumer demand |
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| the costs of each additional copy or unit of a product |
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| when one company dominates a market |
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| when a few firms dominate a market |
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| two companies dominate a market |
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| obstacles companies must overcome to enter a market |
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| $ left after operating costs, taxes, and paybacks to investors |
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| payment for use of a creative work |
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| learning to think critically about the role of media in society |
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| examines the overall impact of media |
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| analyzes patterns of class domination and economic power |
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| use of media to create a consensus around certain ideas, so that they be accepted as common sense |
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| made up of a made of a group of people sharing common cultures |
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| a groups pattern of thought and activity |
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| technological determinism |
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Definition
| media causes changes in society and culture |
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| made up of elements mass produced in society for the mass population |
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