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Study Guide
Chapter 2
5
Communication
Undergraduate 4
10/19/2011
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Term
construct validity
 Definition
the degree to which both the independent and dependent variables accurately reflect of measure the constrcuts of interest
Term
constructs of disinterest
 Definition
things we would rather not measure
Term
correlation
 Definition
a simple empirical association
Term
correlational fallacy
 Definition
inappropriately inferring causality from a simple association between 2 variables
Term
deductive research
 Definition
starting with the hypothesis and then seeking to support or demonstrate using information gained by empirical reserach
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