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Strategy Ch.4
n/a
18
Health Care
Graduate
09/17/2011

Additional Health Care Flashcards

 


 

Cards

Term
after-service
Definition
follow up on clinical, marketing and billing after the patient leaves.
Term
capability
Definition
health care organizations ability to deploy resources and competencies, usually in combination to produce desired services
Term
competency
Definition
knowledge and skill based and therefore inherently human and may be a powerful source of sustained competitive advantage
- can be socially complex and require large numbers of people engaged in coordinated activities
Term
competitive advantage
Definition
developing a distinctiveness that competitors do not have and cannot easily imitate
- created within the organization in the form of strengths that are important in the external environment
Term
competitively relevant strength
Definition
those that are valued in the marketplace, are rare, are difficult to imitate and can be sustained
Term
competitively relevant weakness
Definition
relate to areas that are valued in the marketplace, are not common weaknesses attributed to competitors, are difficult for the organization to correct and offer advantages that can be sustained by others
Term
point of service
Definition
clinical operations: quality and process innovation, marketing and patient satisfaction once the patient arrives
Term
pre service
Definition
market research, target market, services offered/branding, prices, distribution/logistics, promotion
- creating value before the patient steps through the door
Term
resources
Definition
stocks of non human factors that are available for use in producing good and services
- can be tangible (land, labor, capital) or intangible (intellect, reputation, goodwill)
Term
resource based view
Definition
argues that valuable, expensive orr difficult to copy resources provide a key to sustainable competitive advantage
- based on the fact that resource bundles are unevenly distributed and allow organizations to compete
Term
service delivery
Definition
composed of three elements
1) pre service
2) point of service
3) after services
- these elements incorporate the production or creation of the service of health care and include primarily operational processes and marketing activities
Term
strength
Definition
must have value, be rare, be difficult to imitate, and be sustainable in order to create competitive advantage
Term
stretch
Definition
accomplished through resource leveraging (concentrating, accumulating, complementing, conserving, recovering resources) or systematically achieving th e most possible from the available resources
- enables smaller health care organizations that are less rich in resources to compete against larger managed care organizations
Term
support activities
Definition
employees with proper skills, up to date information systems, accessible parking, well maintained facilities, up to date diagnostic and treatment equipment will have a positive impact on the patient's experience
Term
sustained competitive advantage
Definition
result of an enduring value differential between the servies of one organization and that of its competitors in the minds of patients, physicians and so on
Term
value
Definition
amount of satisfaction received relative to the price paid for a health care service
Term
value chain
Definition
viewing an organization as a series of connected processes each of which can either add or reduce value
Term
weakness
Definition
serious competitive disadvantages if they have high value to patients and other stakeholders, are not possessed by competitors, cannot be easily eliminated or corrected and competitors can sustain their strengths
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