| Term 
 
        | Discovering core competencies diagram |  | Definition 
 
        | Resources then capabilities, and then core competencies |  | 
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        | Term 
 | Definition 
 
        | What a firm has internally.  Assests include people and the value of its brand name.  Resources are necessary but not sufficient for a competitive advantage |  | 
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        | Term 
 | Definition 
 
        | financial(borrowing capacity), organizational(formal reporting structure), Physical(access to raw materials), Technological(patents, trademarks, copyrights, etc) |  | 
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        | Term 
 | Definition 
 
        | Human Resources(knowledge, trust), Innovation resources(creativity, ideas), Reputational resources(brand name and perception of product quality) |  | 
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        | Term 
 | Definition 
 
        | What a firm can do.  The firm's capacity to deploy resources that have been purposely integrated to achieve a desired objective. |  | 
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        | Term 
 
        | What are core competencies? |  | Definition 
 
        | What a firm can do that is strategically valuable.  these consist of resources and capabilities that serve as a source of a firms sustained competitive advantage(SCA) over rivals. |  | 
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        | Term 
 
        | what are the four criteria of Sustained competitive advantage? |  | Definition 
 
        | Valuable capabilites, rare capabilities, costly to imitate, and nonsubstitutable. |  | 
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        | Term 
 
        | Does SCA equate to a permanent competitive advantage? |  | Definition 
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        | Term 
 | Definition 
 
        | former core competencies that generate inertia as well as stifle learning and innovation.  Happens because of environmental change. |  | 
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        | Term 
 | Definition 
 
        | a template that firms use to understand the parts of its operations that create value and those that do not. |  | 
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        | Term 
 | Definition 
 
        | defined as the purchase of a value-creating activity from an external supplier |  | 
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