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Strategic Management
Ch. 1
4
Management
Undergraduate 4
02/29/2012
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Term
Romantic View
 Definition
leader is the key force in organization's success
Term
External Control Perspective
 Definition
focus is on the external factors that may affect an organization's success
Term
Operational effectiveness
 Definition
performing similar activities better that rivals
Term
Strategic Management
 Definition
analysis, decisions, and actions an organization undertakes in order to create and sustain competitive advantages
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