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SPSS Final
Research Statistics Final
88
Marketing
Undergraduate 4
12/07/2009

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Cards

Term

 

 

 

Correlation Coefficient

Definition

statistic that indicates the strength and direction of the relationship between two variables for one group of participants

 

?

Term

 

 

can range from -1 (perfect inverse relationship) to 1.00 (perfect, direct, relationship)

 

 0.00 indicates no relationship

Definition

 

 

What are the ranges and values that a correlation coefficient can be?

Term

 

 

Pearson r and Spearman's rho

Definition

 

 

What are two very frequently used correlation coefficients?

Term

relationship btw two scale variables

 

dist. of scores is symmetrical/not skewed

 

reltationship is not curvilinear

Definition

 

 

When to use the Pearson r?

Term

when either of these conditions are met:

1. one or both of the variables are ordinal

           2. One or both of the distributions are clearly not symmetrical (highly skewed)

Definition

 

 

 

When do you use the Spearman's rho?

Term

 

1. Analyze

 2. Correlate

3. Bivariate

         4. Click Spearman

Definition

 

 

4 steps in SPSS to calculate the Pearson r and Spearman's rho?

Term

 

 

weak

Definition

 

 

Correlation coeffcients:

values between .01 - .24?

Term

 

 

Moderate

Definition

 

 

 

Correlation coefficients:

values between .25 - .49?

Term

 

 

moderately strong

Definition

 

 

Correlation coefficients:

values between .50 - .74?

Term

 

 

 

very strong

Definition

 

Correlation Coefficients:

 

values between .75 - .99?

Term

 

 

Perfect

Definition

 

 

Correlation Coefficients:

values of 1.00?

Term

 

 

r

round to two decimal places

Definition

 

 

What is the symbol and rounding rule for Correlation Coefficients?

Term

 

 

to determine whether the mean for a random sample of participants differs significantly from a known value or hypothetical value

Definition

 

 

What is the purpose of a t Test for a Single Sample Mean?

Term

 

when the mean for one set of scores is to be compared with a known or hypothetical mean

 

only for interval and ratio (scale) distributions that are not highly skewed

Definition

 

 

 

When should a t test for the sample mean be used?

Term

1. analyze

2. compare means

3. one sample t test

4. move variables over with arrow

5. put the known mean/avg in the Test Value box

6. click OK

Definition

 

 

 

Steps in SPSS to conduct a one sample mean t test?

Term

 

 

difference is statiscially significant at the .001 level

Definition

 

 

Rule for probability if it is equal or less than .001?

Term

 

 

difference is statistically significant at the .01 level

Definition

 

 

Rule if probability is equal or less than .01?

Term

 

 

difference is statistically significant at the .05 level

Definition

 

 

Rule if probability is equal or less than .05 but greater than .01?

Term

 

 

difference is not statistically significant at the .05 level

 

Definition

 

 

Rule for probablility if it is greater than .05?

Term

probablilty is greater than .05

 

if the difference is not statistically significant

Definition

 

One sample t test -

 

when do you accept the Null?

Term

 

 

When the probability is less than .05 and the difference is statistically significant

Definition

One sample mean t test -

 

When you reject the null?

Term

 

 

when each score underlying one  mean has been paired with a score underlying the other mean

Definition

 

 

When is a paired - sample t test appropriate?

Term

1. analyze

2. compare means

3. paired samples t - test

4. move variables over

Definition

 

 

 

Steps in SPSS for a paired sample t- test?

Term

 

 

using an experimental and a control group

Definition

 

 

Example of a independent samples t - test?

Term

 

 

1 = experimental group

2 = control group

Definition

 

 

Lables in SPSS for independent sample t - test?

Term

1. analyze

2. compare means

3. indpndnt sample t test

4. click bottom arrow to move exp n control to the grouping variables box

5. click on define groups

6. type 1 for group 1 and 2 for group 2

7. move variable into the test variables box

 

Definition

 

 

Steps in SPSS for conducting independent sample t-test?

Term

 

 

use the figures in the top row if the value of Sig is greater than .05, so report that t and df

 

use values in the second row if the value of Sig is less than .05

Definition

 

 

How to analyze the sig for the Levense Test for Equality of Variances?

Term

 

 

determine the significance of the difference between two or more means

Definition

 

 

What is a one way ANOVA used for?

Term

 

 

The null hypothesis is rejected

Definition

 

 

If the difference is statistically significant...?

Term

1. analyze

2. compare means

3. one way anova

4. move factor into the factor box

5. move dependent variable to the other box

6. click options, check descriptives

Definition

 

 

 

Steps in SPSS for a one way ANOVA?

Term

 

 

 

Nominal data

Definition

 

 

What type of data is used for a chi squared goodness of fit test?

Term

1. analyze

2. nonparametric test

3. chi-squared

4. move variable over

Definition

 

 

 

Steps in SPSS for chi squared goodness of fit test?

Term

 

 

x2

Definition

 

 

Symbol for chi-squared?

Term

 

 

used to test the statistical significance of the relationship between two nominal variables

Definition

 

 

What is the chi-squared test of independence used for?

Term

1. analyze

2. Crosstabs

3. move variables to columns/rows

4. click statistics

5. check Chi-squared

Definition

 

 

Steps in SPSS for Chi-squared test of indpendence?

Term

 

 

consists of words,names, (not numbers) that put research participants into distinct categories

Definition

Define:

 

Nominal Data

 

?

Term

puts participants in order from high to low, can be obtained by ranking

 

ex) college degrees

Definition

Define:

 

ordinal data

 

?

Term

each score point is  equally distant from each other score point ; doesnt have an absolute zero

 

ex) Likert Scales

SAT scores

Definition

Define:

 

Interval Level Data

 

?

Term

each score point is equally distant from each other score point and has an absolute zero

ex) weight

Definition

Define:

 

Ration Level Data

 

?

Term

 

 

Categorical data

Definition

 

 

Nominal and Ordinal data

aka?

Term

 

 

Scale data

Definition

 

 

Ratio and Interval data

aka?

Term

 

 

Frequency distribution

Definition

 

 

statistical table that lists the scores in one column and shows the number of participants who earned each score in the next column?

Term

 

 

 

N

Definition

 

 

 

symbol for number of cases in the population?

Term

 

 

n

Definition

 

 

Symbol for number of cases in the sample?

Term

 

 

Publication Manual for the American Psychological Association

Definition

 

 

Type of format used for reporting in research reports?

Term

 

 

Histogram

Definition

 

 

 

statistical figure that consists of vertical bars, the heights of the bars are proportional to frequencies?

Term

 

 

 

Scale

Definition

 

 

 

Histograms should be created for ______ variables?

Term

 

 

 

Categorical variables

Definition

 

 

Bar charts should be created for _____ variables?

Term

 

 

Normal Curve

Definition

 

 

One of the most important characteristics of a histogram is whether it approximates the _______?

Term

 

 

Frequency polygon

Definition

 

 

Line drawing that shows the frequency for each score in a distribution?

Term

 

 

Statistical figure

Definition

 

 

Drawing that represents statistical output?

Term

 

 

Statistical table

Definition

 

 

ordered set of statistical values without drawings?

Term

 

 

mean

Definition

 

 

Balancing point in a distribution of scores?

Term

 

 

median

Definition

 

 

middle point in a distribution of scores?

Term

 

 

mean

Definition

 

 

most frequenctly used measure of central tendency published in research?

Term

 

 

mode

Definition

 

 

most frequently occuring score in a distribution?

Term

distribution is highly skewed

scores are at the ordinal level of measurement

Definition

 

 

 

conditions to be met for using the median?

Term

distribution is not highly skewed

scores are at the scale level

Definition

 

 

Conditions to be met to use the mean to describe a distribution?

Term

 

 

Median

Definition

 

 

What average do you use for highly skewed data?

Term

 

 

mean

Definition

 

 

What average do you use for a distribution that is not highly skewed?

Term

 

Report them at 2 more places than the original data

ex) 2 --> 2.00

Definition

 

 

Rule of thumb about reporting statistics for decimal places?

Term

 

 

standard deviation

Definition

 

 

The number of score points out from the mean of a normal distribution that includes 34% of the cases?

Term

 

 

variability

Definition

 

 

Standard deviation is a measure of ______?

Term

 

 

interquartile range

Definition

 

 

Appropriate measure of variability when the median is selected as the measure of central tendency?

Term

 

 

input variable/stimulus variable

Definition

 

 

Other names for Independent variable?

Term

 

 

outcome variable/ response variable

Definition

 

 

Other names for the Dependent variable?

Term

 

 

z-score

Definition

 

 

The expressed standard deviation in units?

Term

 

 

-3 to 3

Definition

 

 

The typical range of z-scores?

Term

 

 

individual has the same score as the average particiapant in a group

Definition

 

 

 

What does a z-score of 0.00 mean?

Term

 

 

person has the same score as a participant who is one standard deviation above the mean

Definition

 

 

What does a z-score of 1.00 mean?

Term

 

 

same score as a participant who is two standard deviations below the mean

Definition

 

 

What does a z-score of -2.00 indicate?

Term

 

 

 

the partiticpant is above average

Definition

 

 

 

A positive z-score indicates that....?

Term

 

 

the participant is below average

Definition

 

 

What does a negative z-score indicate?

Term

1. analyze

2. descriptive statistics

3. move variables over

4. click on Save Standardized values as a variable

 

Definition

 

 

Steps in SPSS to find the z-scores?

Term

 

 

scattergram

Definition

 

 

statistical figure that displays the relationship between to scale variables?

Term

 

 

correlation coefficient

Definition

 

 

A scattergram should be examined before calculation the _____ _____?

Term

 

 

the x - axis

Definition

 

 

In a scattergram, the predictor variable should be put on the ____ ?

Term

 

 

the y - axis

Definition

 

 

In a scattergram, the variable being predicted should be placed on the ____?

Term

 

 

on either axis

Definition

 

 

If prediction is not involved, it is okay to put the variables ____ on a scattergram?

Term

 

 

Strong inverse linear relationship

Definition
[image]
Term

 

 

strong direct linear relationship

Definition

  [image]

Term

 

 

curvilinear

Definition

 

 

Relationship that is neither direct nor inverse?

Term

 

 

correlation statistics

Definition

 

 

___ ____ are not appropriate for describing a curvilinear relationship?

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