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Spread the Word
PR-001
30
Marketing
11th Grade
05/20/2014

Additional Marketing Flashcards

 


 

Cards

Term
1. Advertising: Any paid form of nonpersonal presentation of ideas, images, goods, or services
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2. Banner advertisements: Promotional messages appearing on the Internet, usually at the top of web sites
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3. Bus/Car wrap: A form of out-of-home advertising; involves partially or completely covering a vehicle with an advertisement, turning the bus or car into a mobile billboard
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3. Bus/Car wrap: A form of out-of-home advertising; involves partially or completely covering a vehicle with an advertisement, turning the bus or car into a mobile billboard
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4. Channels of distribution: Paths, or routes, that goods or services take from the producer to the ultimate consumer or industrial user
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5. Convenience products: Goods and services purchased quickly and without much thought or effort
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6. Dealer incentive: A limited-time discount offered by a manufacturer to its intermediaries to prompt them to purchase and/or further promote the manufacturer’s products to customers
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8. Direct mail: Promotional medium that comes to customers’ homes and businesses in the form of letters, catalogs, postcards, faxes, folders, and e-mails
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9. Growth stage: The product life cycle stage in which sales rise rapidly
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10. Intermediaries: Channel members operating between the producer and the consumer or industrial user to help in the movement of goods and services
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11. Introductory stage: The product life cycle stage when the product first appears in the marketplace
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12. Maturity stage: The product life cycle stage in which sales peak and then increase at a slower rate or start to decline
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13. Media: The message channels used by a seller to promote a good, service, or idea, e.g., radio, television, newspapers, magazines, Internet
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14. Merchandising allowance: A price reduction offered to intermediaries; often used to entice intermediaries to purchase a particular product or to reimburse intermediaries for their marketing costs
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15. Paid listings: Online advertisements that appear near the top of search engine results; may appear to the right of regular listings; often referred to as “sponsored” or “featured” results
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16. Pay-per-click link: An online advertisement placed by advertisers who pay their web host a fixed amount each time someone clicks on the ad
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17. Personal selling: The form of promotion that determines client needs and wants and responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities
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18. Product life cycle: The stages through which goods and services move from the time they are introduced on the market until they are taken off the market
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19. Product placement: A type of “other” media that uses products as props in movies, television shows, and computer games
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20. Promotion: A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome a r y (cont’d)
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21. Promotional mix: A combination, or blend, of marketing communication channels that a business uses to send its messages to customers (i.e., advertising, sales promotion, personal selling, and publicity)
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22. Publicity: Any nonpersonal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it
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23. Pull strategy: A promotional strategy that involves a producer promoting its products directly to the ultimate consumer or industrial user; intermediaries then purchase the products from the manufacturer to meet customer demand
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24. Push strategy: A promotional strategy that involves a producer promoting its products to intermediaries; intermediaries then promote the products to customers
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25. Sales promotion: Promotional activities other than advertising, personal selling, and publicity that stimulate customer purchases
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26. Search engine listing: An online advertisement appearing in a list of web sites generated by a search engine in response to a key word or words
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27. Shopping products: Goods and services purchased after the customers compare goods and stores in order to get the best quality, price, and/or service
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28. Specialty products: Goods and services with special or unique characteristics that customers are willing to exert special efforts to obtain
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29. Target market: The particular group of customers a business seeks to attract
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30. Ultimate consumers: People who personally use a good or service to satisfy their own wants
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