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| marketing _ sports involves the strategic mrkt efforts of companies in which |
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| a desire to have a sensory |
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| the sports characteristics of _ can be demonstrated |
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| mrkt roles in sports include the following except |
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| connects the sales force with the operation side of a sports property |
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| after purchasing the atl falcons arthur blank made all the following changes based on input from fans except: |
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| CReATIGN NEW BOXED SUITE FOR HIGH END CUSTOMER |
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| CREATING, MAINTAINING, AND ENHANCING LONG TERM REL |
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| all the following are external factors that influence |
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| marketeers have two options when attempting to add value: |
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| a consumers desire to achieve some |
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| an intangible characteristic |
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| a strong influence in the evolution of sports during the _ era was the rise |
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| the growth of action sports such as skateboarding and snowboarding was fueled by |
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| increase of sports media television |
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| what is the best way that sponsors can overcome ad cutter during television sporting events? |
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| place logos on participants uniforms |
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| in terms of 5 P's of sports entertainment marketing positioning focuses on |
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| family and group affiliation |
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| all sports television programming began with |
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| psychological motives that influence sports consumption include |
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| personal motive that influence sports consumption include except |
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| a low involvement fan segment would be |
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| paths to fan identification with a sports brand include except: |
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| amanda is deciding to attend baseball or football. in terms of perceived options |
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| providing indirect consumption of games through tv broadcast offer benefits except |
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| increase level of sponsorship |
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| combat loss of revenue created by indirect consumption include except |
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| charging tv stations higher fees to broadcast |
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| john is the marketing manager for minor league |
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| economic indicator that tracks monthly changes in amount consumers spend |
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| Consumer price index (CPI) |
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| technology influence sports in following ways except |
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| offering new ways of direct consumption |
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| increase buying power of millenniums |
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| in SWOT analysis the _ are internal or issues in sports property |
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| if the FCI shows average cost of attending a memphis grizzles ball game , a good mrkt strategy |
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| advertise value of attending games |
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| sponsorships as a mrkt strategy for sports developed during the _ era |
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| in SWOT analysis the _ are external to firm and indicates occurrences or trends |
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| approches to identify strengths and weakness |
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| evaluation of pop and threats i organization |
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| elizabeth playing bball _ path |
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| following are characteristics of goals except |
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| clarify outcomes of investing in market |
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| following are samples of communication objectives except |
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| expand operations into one new market |
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| mark is reviewing SWOT analysis conducted by his met team. the following are oportunites which is not an opportunity? |
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| increase brand loyal customers |
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| the _ era was between 1990-2010 and is characterized by increase popularity of the internet |
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| the following are characteristics of objective except |
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| Tim needs rot collect data about sports sponsorships the best secondary source would be |
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| frequently used sources of secondary data top sports marketers except |
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| markt of sports, through sports |
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| 3 characteristics of sports marketing |
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Definition
1. affinity advantage
2. positioning challenge
3. experienced based relationships |
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