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Sports Marketing Chapter 8
Chapter 8
30
Marketing
Undergraduate 4
12/01/2012
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Term
Classic
 Definition
Term
Commercialization
 Definition
Term
Continuous Innovations
 Definition
Term
Decline
 Definition
Term
Developing the Sports Product
 Definition
Term
Diffusion of Innovation
 Definition
Term
Discontinuous Innovations
 Definition
Term
Dynamically Continuous Innovations
 Definition
Term
Early adopters
 Definition
Term
Early Majority
 Definition
Term
Fad
 Definition
Term
Growth
 Definition
Term
Idea Generation
 Definition
Term
Idea Screening
 Definition
Term
Innovations
 Definition
Term
Innovators
 Definition
Term
Introduction
 Definition
Term
Laggards
 Definition
Term
Late Majority
 Definition
Term
Maturity
 Definition
Term
New Product Category Entries
 Definition
Term
New Product Development Process
 Definition
Term
New Product Success Factors
 Definition
Term
New Sports Products
 Definition
Term
New-To-The-World Sports Product
 Definition
Term
Product Form
 Definition
Term
Product Life Cycle
 Definition
Term
Seasonal
 Definition
Term
Test Marketing
 Definition
Term
Types of Adopters
 Definition
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