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Definition
| The extent to which a cause and an effect vary together |
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Term
| Convenience Sampling Techniques |
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Definition
| Choosing sample data collection units that are easy to reach but may not be representative of the population of interest |
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Definition
| Surveys that describe the characteristics of a sample at one point in time |
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| Data Collection Techniques |
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Definition
| Methods of collecting information about a population of interest |
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Definition
| The variable that can be manipulated or altered in some way |
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Definition
| Research in which one or more variables are manipulated while others are held constant;the results are then measured |
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Definition
| A moderately structured discussion session with 8 to 10 people |
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Definition
| The variable to be explained, predicted, or measured |
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Definition
| Study participants chosen subjectively based on the researcher's judgment that they will best fit the purpose of the study |
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Definition
| A study conducted over time in which several measurements are made |
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Term
| Marketing Research AKA Sports Marketing Research |
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Definition
| The systematic process of collecting, analyzing, and reporting information to enhance decision making throughout the strategic sports marketing process |
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Definition
| Description of how a study is conducted |
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Definition
| The researcher chooses sample units subjectively so there is no way of ensuring that the sample represents the population of interest |
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Definition
| A "trial run" for a questionnaire to determine if there are any problems in interpreting the questions |
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Term
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Definition
| Information gathered for a specific research question |
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Definition
| Objective procedures in which sample units have a known and nonzero chance of being selected for a study and the accuracy of the results can be estimated |
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Term
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Definition
| Specifying the information needed to assist in either solving problems or identifying opportunities |
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Definition
| Methods that allow respondents to project their feelings, beliefs, or motivations onto a relatively neutral stimulus |
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Term
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Definition
| Specifying information requirements, deciding the method of administration, determining the content of questions, determining the form of response, deciding on question wording, designing the order of questions, designing the physical characteristics of the questionnaire, and modifying it according to pretest results |
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Definition
| Choosing sample units on the basis of some control characteristic or characteristics of interest |
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Term
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Definition
| The framework for a study that collects and analyzes data |
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Definition
| The various types of information needed to address a problem or opportunity |
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Term
| Research Problem Statement |
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Definition
| Definition of the problem to be solved or opportunity to be identified |
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Term
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Definition
| A written blueprint describing all the information needed to conduct and control a study |
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Definition
| A subset of the population of interest from which data are gathered to estimate some characteristic of the population |
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Term
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Definition
| Data that were collected earlier than when a study is conducted but that are still related to the research question |
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Term
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Definition
| Nontraditional test market approach in which respondents participate in a series of activities in a laboratory environment |
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Term
| Sports Marketing Research AKA Marketing Research |
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Definition
The systematic process of collecting, analyzing, and reporting information to enhance decision making throughout the strategic sports marketing
process |
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Term
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Definition
| Phase of the new product development process in which a new product or service is offered to consumers in one or more limited geographic areas to determine their response and to gain information to direct the marketing strategy |
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