Term
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Definition
| The attempt all organizations make to serve similar customers;also, a threat that is thought to be reduced by sponsorship |
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Term
| Contingency Framework for Strategic Sports Marketing |
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Definition
| A model for predicting and strategically aligning the marketing process with internal and external contingencies |
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Definition
| The phase of the strategic sports marketing process of evaluating the response to plans to determine the effectiveness |
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Term
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Definition
| Widely held beliefs that affirm what is desirable by members of a society |
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Term
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Definition
| The set of learned values, beliefs, language, traditions, and symbols shared by members of a society and passed down from generation to generation |
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Definition
| Population trends such as total number of consumers, age, ethnic background, geographic dispersion, and so on |
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Definition
| Competition between sellers producing similar products and services |
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Term
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Definition
| The flow of goods and services between producers and consumers |
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Term
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Definition
| A firm's attempt to continually acquire information on events occuring outside the organization so it can identify and interpret potential trends |
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Term
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Definition
| All influences outside the organization that can affect its strategic marketing process |
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Term
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Definition
| A short-term purpose that is measureable and challenging, yet attainable and time specific |
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Term
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Definition
| Phase of the strategic sports marketing process of deciding who will carry out the plans, when the plans will be executed, and how the plans will be executed |
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Term
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Definition
| Sports marketers' competition with all other forms of entertainment for the consumers' dollar |
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Term
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Definition
| All influences within the organization that can affect its strategic marketing process |
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Term
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Definition
| The big picture, such as the national income |
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Term
| Market Selection Decisions |
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Definition
| Decisions made to segment markets, choose targeted consumers, and position the sports product against the competition. These decisions that dictate the direction of the marketing mix |
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Term
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Definition
| The competitive forces to be assessed in the strategic sports marketing process |
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Term
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Definition
| Integrating sports products, pricing, promotion, and place to meet identified sport consumer needs |
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Term
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Definition
| Smaller elements of the big picture, such as consumer income level |
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Term
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Definition
| The long-range purposes of the organization that are not quantified or limited to a time period |
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Term
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Definition
| The shared values and assumptions of organizational members that shape an identify and establish preferred behavior |
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Term
| Organizational Strategies |
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Definition
| The means by which the organization achieves its objectives and marketing goals |
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Term
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Definition
| Nataural resources and other characterisitcs of the natural world that have an impact on sports marketing |
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Term
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Definition
| Phase of the strategic sports marketing process of understanding sports consumers through marketing research and identifying their wants and needs |
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Term
| Political, Legal, and Regulatory Environment |
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Definition
| Legal and political issues that affect sports and sports marketing |
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Term
| Strategic Sports Marketing Process |
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Definition
| The process of planning, implementing, and controlling marketing efforts to meet organizational goals and satisfy consumers' needs |
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Term
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Definition
| Limited periods of time during which the characterisitics of a market and the competencies of a firm fit together and reduce the risks of a market opportunity |
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Term
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Definition
| A rapidly changing environmental influence on sporst marketing; it can have an indirect or direct influence on pricing decisions |
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Term
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Definition
| An organization's long-term road map that creates its purpose and identity |
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