Term
| marketing mix components and example for each |
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Definition
product- packaging
place- point of distribution
price- positioning
promotion- persuasive communication
people- apple consumer groups
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Term
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Definition
solution
access
value
education |
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Term
| two primary course themes |
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Definition
consumers dictate what you do
in order to know what they want, you must do research |
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Term
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Definition
tickets
broadcast
game entertainment
signage
logo
facility
game program |
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Term
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Definition
ticket buyers
corporate partners
media customers |
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Term
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Definition
marketing myopia (lack of vision)
lack of research
bad sales techniques
organizational limitations |
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Term
why is sport marketing different
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Definition
product/service is experiential
perosnal and emotional identification
product is produced and consumerd simulataneously
inconsistent and unpredictable
marketers can't control the product |
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Term
| components of "the market" |
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Definition
cooperation and competition
consumers are experts
high fluctuations in demand
pervades all elements of life
(politics, sex, religion, other social issues) |
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Term
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Definition
single use favilities often funded by taxpayers
e-commerce |
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Term
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Definition
cost for a product is often only a fraction of total cost
difficult because of uncertainty of demand
indirect revenues are often more important
(would you rather have 100 ppl pay $10,000 for tickets to your event or 100,000 people pay $10) |
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