Term
What is the difference between public relations and marketing?
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Definition
-Marketing focuses on consumers
-Public relations focuses on more diverse groups of publics |
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Term
What are the 5 key skills in Sport Public Relations?
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Definition
1) Writing
2) Desktop Publishing
3) Internet and social media
4) Public presentation
5) Interpersonal
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Term
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Definition
| Groups of people who relate to the sport organization in similar ways |
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Term
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Definition
| Terms and logos or symbols that represent the products or services offered by a particular organization |
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Term
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Definition
| Communicating messages to the consumer regarding the product and attempting to motivate the consumer to make the exchange |
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Term
| What is the Value of Public Relations? (2) |
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Definition
--Generating Revenue
--Saving Money |
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Term
| What are the 4 types of publics |
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Definition
Latent
Aware
Nonpublic
Active |
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Term
| Explain a Two-way asymmetrical PR model |
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Definition
| Persuasion through understanding (research) |
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Term
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Definition
| mutual benefit through dialogue |
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Term
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Definition
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Term
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Definition
| Dissemination of favorable and accurate information |
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Term
| Difference between mission statement and vision statement |
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Definition
--mission statement tells what the company currently does
--vision statement tells where the organization sees themself in the future |
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Term
| Definition of Strategic Management |
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Definition
| The set of decisions and actions that result in the formulation and implementation of plans designed to achieve an organization's objectives |
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Term
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Definition
Research
Objectives
Programming
Evaluation
Stewardship |
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Term
| Definition of an exchange relationship |
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Definition
| The sense that one party gives benefits to the other only because the other has provided benefits in the past or is expected to do so in the future |
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Term
| Role of Public Relations Firms |
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Definition
| Offer expertise and service beyond what sport organization may have |
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Term
| Process for executing a PR campaign |
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Definition
Plan Implementation
Schedule
Message distribution |
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Term
| 3 parts of strategic considerations |
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Definition
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Term
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Definition
Human resource cost
Hard costs necesarry to run a campaign |
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Term
| Differences between goals and objectives |
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Definition
goals are broad
objectives are specific (and measurable) |
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Term
| What does monitoring of external bloggers do? |
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Definition
| Gives insight into stakeholder attitudes and opinions |
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Term
| Targets/Intentions of a website |
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Definition
Commercial-Public
Reputational-Public
Commercial-Customer
Reputational-Customer |
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Term
| Definition of Viral Marketing |
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Definition
| Marketing by passing on e-mail from person to person |
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Term
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Definition
| A private network accessible only to employees that facilitates the dissemination and exchange of information |
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Term
| Pros and cons of organizational media |
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Definition
Pros:
Can tailor to specific publics
Used by informational seeking publics
Cons:
High cost of development and distribution |
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Term
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Definition
Sources of Power:
Constitutional protection
Universal access to the public
Corporate organization
Ability to construct ideology |
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Term
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Definition
| percentage of the overall population who watches a particular program (counts households) |
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Term
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Definition
| provides a conceptual framework upon which to build a promotional/marketing strategy |
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Term
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Definition
AM -- Large coverage area, more air distubances
FM -- Smaller coverage areas, clearer signal |
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Term
| How can play-by-play commentators create good PR? |
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Definition
Paint the only picture the listeners have at the time
Can shape attitudes |
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Term
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Definition
| Assigned to cover specific topic on an ongoing basis |
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Term
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Definition
| Covers various subjects with opinions and often a bias |
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Term
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Definition
| Covers multiple beats at once |
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Term
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Definition
Timeliness
Impact
Prominence
Conflict
Unusualness
Proximity |
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Term
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Definition
Header
"The Lead"
Body (inverted pyramid)
Ending (boilerplate, --30--)
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Term
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Definition
Straight news
Competition previews
Competition stories
Hometown releases |
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