Term
| IR can take how many forms? |
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Definition
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Term
| How many defensive strategies does discourse typically employ? |
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Definition
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Term
| What does multiple strategies avoid? |
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Definition
| "putting all the eggs in one basket" |
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Term
| When should you not use multiple IR strategies? |
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Definition
When on strategy will be particularly effective with intended audience.
When multiple strategies are inconsistent. |
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Term
How should multiple IR strategies be viewed?
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Definition
Multiple strategies can reinforce one another, strategies should be considered completely independent of or isolated from one another.
- They should be viewed as components of a broader defense.
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Term
| How can IR discourse occur? |
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Definition
Intesnse clash of views or rhetors may develop campaigns for IF overtime.
- Thetorical critics cannot always obtain a complete view of defensivve campaign from examing a single discourse alone. |
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Term
Future Suggestions:
Should a person at fault admit it immediatly? |
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Definition
Yes, intially denying reponsibility for actions can cause substatial damage to credibility.
- Denial and shifting blame are not considered by those injured to be apporpriate or effective IR strategies.
- To not accept blame risks exacerbating the damage. |
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Term
Future Suggestions:
If innocent, can the person shift blame and use denial? |
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Definition
- Sometimes denial will restore the image.
- Shift blame cannot always be a garunteed solution.
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Term
Future Suggestions:
When shifting the blame, what should you keep in mind? |
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Definition
- Must place it on someone/thing clearly disassociated from the rhetor.
- Scapegoating must not only be disassociated from the rhetor but must also be plausibly responsible for the offensive action. |
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Term
Future Suggestions:
Why is it important to report plans to correc and/or prevent recurrence of the problem? |
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Definition
| People frequently want to know who to blame, and it is more reassuring to know that steps have been taken to eliminate or avoid future problems. |
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Term
Future Suggestions:
What is an important component for someone who admits responsability? |
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Definition
| To make a firm commitment to correct the problem. |
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Term
Future Suggestions:
Corrective Action has two variants which are... |
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Definition
1. Attempt to rectify or alleviate the effects of the problem
2. Take action to prevent future reoccurrence of the problem. |
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Term
| Can discussing corrective and/or preventive action assure the success of IR efforts? |
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Definition
| No, there is a risk that this strategy will fail, if not backfire, if one's actions clearly do not meaasure up to their promises. |
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Term
| Will minimization always improve one's image? |
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Definition
| No, trying to make a serious problem seem trivial can be perceived as unethical, irresponsible and inappropriate. |
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Term
| Effects of topic salience in a role in IR |
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Definition
- Event in a distant land are of relatively less importance to the audience than events in close proximity.
- The closer the audience is to the harm, the harder the rhetor must work to restor the image. |
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Term
| What should the rhetor do if they are at fault? |
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Definition
| - Although unpleasant, mortification is an important component. In this case it is risky to attempt to deny guilt. |
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