Term
| What are some IR misinterpertations concerning image? |
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Definition
- Corporate image may be assumed as unitary and/or homogenous and oversimplifies the discourse about image into a battle between good and bad, positive vs. negative.
- Reader may assume that IR must be approached from the point of view of the corporation |
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Term
| What does IR emaphasize about the reciever |
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Definition
| The ever changing positive and negative images |
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Term
| What should IR take into account? |
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Definition
The social and personal factors that influence one's perception which the corporation has no control over
- There are cultural and socio-economic factors that contribute to one's perception regardless of the efforts. |
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Term
Misinterpertation of Resotoration:
What does the term suggest? |
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Definition
That the attack and image restoration is a two step linear or turn taking process
- The reader may reduce the complex process to a two step sequence |
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Term
Misinterpertations:
How is "Restoration strategies" misleading?
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Definition
It implies that some discrete , rhetorical situation has returned to it orginal state
- Coporate image is not likely to be restored to its prior state as many variabble change in the course of the attack defense process. |
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Term
Misinterpertation:
What is "strategy" commonly understood as? |
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Definition
| The art of employing resources to achieve a goal- "resotoration strategy" thus might be assumed to be the art and not the goal. |
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