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        | the degree of perceived physical or psychological closeness between people |  
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        | behaviors such as making eye contact, making appropriate gestures, and adjusting physical distance that enhance the quality of the relationship between the speaker and the listeners |  
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        | term used by Aristotle to refer to appeals to human nature |  
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        | term used by Aristotle to refer to a speakers credibility |  
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        | literally, "the word" the term used by Aristotle to refer to logic- the formal system of using rules to reach a conclusion |  
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        | a coordinated small group of people organized to work together with clearly designed roles and responsibilities, explicit rules, and well-defined goals |  
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        | reasoning that suggests that because everyone else believes something  or is doing something, then it must be valid or correct |  
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        | an attack on irrelevant personal characteristics of the person who is proposing an idea, rather than on the idea itself |  
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        | irrelevant facts or information used to distract someone from the issue under discussion |  
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        | a 3-part way of developing an argument, using a minor or major premise, and a conclusion |  
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        | the art and science of teaching adults |  
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        | the art and science of teaching children |  
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        | latin for "it does not follow" an idea or conclusion that doesnt logically relate to or follow the previous idea or conclusion |  
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        Term 
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        Definition 
        
        organization of natural divisions in a central idea according to regency, complexity, primary, or the speakers discretion       primary- most important to least       regency- least to most important       complexity- simple to more complex |  
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        | chronological organization |  
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        | organization of time or sequence |  
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        | organization based on location or position |  
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        | organization that focuses on a situation and its causes or a situation and its effects |  
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        | organization focused on a problem and then various solutions or a solution and the problems it would solve |  
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        | reading a speech from a written text |  
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        | delivering a speech word for word from memory without using notes |  
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        | delivering a speech without advance preparation |  
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        Term 
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        | speaking from a written or memorized speech outline without having the speech's exact wording |  
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        | establish why your topic, problem, or issue should concern your listeners |  
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        | identify how your plan will satisfy the need |  
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        | give your audience a sense of what it would be like if your solution were or were not adopted |  
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        | tell your audience the specific action they can take to implement your solution |  
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        | elaboration likelihood model of persuasion |  
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        Definition 
        
        | theory that people can be persuaded by logic, evidence, and reasoning, or through a more peripheral route that may depend on the credibility of the speaker, the sheer number of arguments presented, or emotional appeala |  
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        | theory that categorizes listener responses to a persuasive message as in the latitude of acceptance, the latitude of rejection, or the latitude or non commitment |  
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        Term 
        
        | nonverbal expectancy theory |  
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        Definition 
        
        | a communication theory that suggests that if listeners expectations about how communication should be expressed are violated, listeners will feel less favorable toward the communicator of the message |  
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        Term 
        
        | emotional contagion theory |  
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        | a theory that suggests people tend to "catch" the emotions of others |  
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        Term 
        
        | Maslow's hierarchy of needs |  
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        Definition 
        
        | theory that in order to persuade someone you need to appeal to their needs. from the bottom up on the triangle: physiological, safety, social, self-esteem, self-actualisation |  
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