Types of Surveys

1. Market Research Surveys
2. Evaluation Research Surveys
3. Surveys in Communication Research
4. Cross-Sectional Surveys
5. Questionaire Surveys

Cross-Sectional Surveys

vs.

Logitudinal Survey

Logitudinal Surveys deal in trends, Cross-sectional does not

Which types of Research Methods involve human

Subjects?

Survey Research

and Experimental Research

Which type of Research method involve texts?

Textual Analysis

Content Analysis

Content Analysis involves qualitative and quantitative analysis. 

Example of content Analysis: Physical analysis of Dance or Analysis of classical literature

Units of content Analysis

Physical

Meaning

Syntatical

Referential 

Prepositional

Thematic

Performance Studies

Generating and Reporting insights in performance studies

Six Steps of Performance Studies

1. Selecting
2. Playing
3. Testing
4. Choosing Performance Vision
5. Repeating
6. Presenting

Placebo Group

Placebo group in experimental research acts as a booster in the way it effects research

Control group

Control group is the group that doesn't change in an experiment

Treatment group

Treatment group is the group that is given the change that will effect the experiment. The treatment is what is being tested. 

Types of Experimental Designs

• Full experiments
• quasi-experiments
• pre-experiments
• pre-experimental designs
• quasi-experimental designs
• full experimental designs

Lab experiments

Laboratory experiments take place in a setting created by researchers

Field Experiments

Field Experiments are conducted in participants natural setting

Ethnography

a qualitative research method aimed to learn and understand cultural phenomenom which reflect the knowledge and system of meanings guiding the life of a cultural group.

Types of Naturalistic Inquiry

Ethnography

Personal Ethnography

Autobiographical Approaches

Roles of the observer

complete participant

participant-observer

observer-participant

complete observer

Types of "Tales" used in Naturalistic/ Ethnographic Research

• Realist Tale
• Confessional Tale
• Impressional Tale
• Critical Tale
• Formal Tale
• Literary Tale
• Jointly told Tale

first-order explanations

vs.

Second order observations

first order deals with analyzing and reporting qualitative data.

second order deals with findings from naturalistic inquiry, writing the report, and other forms of presentation. 

Measures of Central Tendency

Representative Value

Measures of Dispersion

Measures of Variability

The "Normal Distribution"

mean, median, and mode are the same

Frequency Histogram

A graph that uses vertical columns to show frequencies

Law of Large numbers

attribute variables

traits or characteristics of people suchs as age or gender

full experiments

demonstrate the highest degree of control because the independent variable is manipulated by the researcher and research participants are randomly assigned to create two or more equivalent conditions.

quasi-experiments

either manipulate or observe the independent variable and may have one or more conditions.

preexperiments

demonstrate the least amount of control of the three types of experiments.

Sugging

Selling under the guise of a survey

cross-sectional

Studies that study respondents at one point in time

Longitudinal surveys

those that study respondents at several points in time

Naturalistic inquiry

research that focuses on how people behave when they are absorbed in genuine life experiences in natural settings

naturalism

the belief that phenomena should be studied in their natural context.

phenomenology

the belief that the object of interest be examinded without any preconcieved notions or a priori expectations

interpretive

the belief researcher, while trying to see the situation from the point of view ot those who are being studied, cannot from providing his or her own interpretation of the situation. 

descriptive data analysis

is used to construct simple descriptions about the characteristics of a set quantitative data.

Inferential data analysis

estimation- estimating the characteristics of a population from data gathered on a sample and significance testing- testing for significant statistical differences between groups and significant statistical relationships between variables. 

mean, median, mode

central tendency

mean-average

median-middle of the distribution

mode-most frequently occuring