Shared Flashcard Set

Details

SPCM 2360
Stahl Final Flashcards
17
Communication
Undergraduate 2
05/03/2010

Additional Communication Flashcards

 


 

Cards

Term
Simulacrum
Definition
copy that only refers to itself, it is a copy, but takes itself to be the real thing; grape lollipop becomes more flavored like a grape than real grapes are
Term
Nostalgia
Definition
restaurants have antique artifacts, distressed jeans look like favorite pair, theme parking, skinning life, restaurants like outback and texas roadhouse, housing subdivision names
Term
hyperreality
Definition
beauty standard, plasticized bodies seem more natural than real bodies, artificial flavors taste real, real flavors taste strange, fantasies of food production, consumption, spring break on tv more significant than actual sb, vacation photos more meaningful than vacation itself, pornography overwhelms sex, crime dramas overwhelm crime, failure to separate actors from characters
Term
theme parking
Definition
make things look like other things
Term
The Pornographic Gaze
Definition
built on possession, power over, women objectified as: fragmented parts, bound, possessed, food, animal, in competition for men
Term
Objectification
Definition
portrayals of passive, voiceless; equating women with things to be owned, used
Term
Fragmentation
Definition
must accept unofficial uses of their brand, i.e. Mayans using Coke ritually in religious ceremonies, Coke didn’t tell them to do this and didn’t intend to see this but it works well for the company
Term
Cultural Imperialism
Definition
trying to take everything over, difficult to challenge MTV due to their position of power, they are able to define what people like because of this
Term
trademark
Definition
law to give proper revenue to artist, signifying logo or style
Term
copyright
Definition
work of art
Term
Fair Use
Definition
exception laws beyond copyright- gray area between privitizations and public domain, decided in court, no clear boundaries; “chilling effect” shrinking
Term
public domain
Definition
belongs to “commons” anyone can use it
Term
Cultural Enclosure
Definition
almost all things are owned
Term
Sampling
Definition
“cultural piracy” seen as inauthentic exchange, taking local sounds and adding it to mass produced music
Term
Culture Jamming
Definition
Protest practice of parodying and hijacking advertisements in order to change their messages, teen Barbie and GI Joe voice boxed switched
Term
Content/Connectivity
Definition
social networking traffic is not in the content but in the connectivity
Term
Authorship Society
Definition
pop music is a product of culture industry, monopoly of music, homogenized, standardized
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