Term
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Definition
| sale of products and services to people in other countries |
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Term
| Green (Environmental) Marketing |
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Definition
| consists of marketing activities designed to satisfy customer needs without negatively impacting the ennvironment |
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Term
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Definition
| concern about the consequences of actions and how they impact others |
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Term
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Definition
| the organized actions of groups of consumers seeking to increase their influence on business practices |
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Term
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Definition
| an organized effort to influence a company by refusing to purchase its products (type of consumerism) |
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Term
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Definition
| moral principles or values based on honesty and fairness |
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Term
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Definition
| a set of standards or rules that guide ethical business behavior |
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Term
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Definition
| taking personal responsibility for actions |
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