Term
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Definition
the evaluation of an object
positive or negative |
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Term
| Attitude component: Affect |
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Definition
| how much people like/dislike an object |
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Term
| Attitude Component: Cognition |
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Definition
| thoughts that reinforce a person's feelings |
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Term
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Definition
| evaluation of good v bad is connected to the tendency to approach or avoid it |
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Term
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Definition
| How readily the attitude can be activated in the individual’s mind |
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Term
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Definition
| Way to assess the strength and importance of a person’s attitude; measure a variety of attitudes within a domain and calculate how strongly they are linked to each other |
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