Term
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Definition
| The degree to which a concept is active in our consciousness |
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Definition
| Simultaneously experiencing strong contradictory emotions or motivations |
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Term
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Definition
| Having an evaluative component toward a stimulus that is made up of affective, behavioral, and cognitive information |
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Term
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Definition
| Accessibility arising from frequent and recent exposure to a construct that has permanence - that is, it is accessible all of the time |
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Term
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Definition
| A type of learning by which a neutral stimulus (UCS) gets paired with a stimulus that elicits a response (UCR). Through repeated pairings, the neutral stimulus (CS) by itself elicits the response (CR) of the second stimulus |
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Term
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Definition
| The anxiety that arises from acting in a way discordant with your attitudes. This anxiety is resolved by adjusting one's attitudes to be in line with the behavior |
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Term
| Conditioned Response (CR) |
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Definition
| A learned response to the conditioned stimulus that was previously a neutral stimulus |
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Term
| Conditioned Stimulus (CS) |
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Definition
| A stimulus that, only by repeated association with a particular unconditioned stimulus, comes to evoke the response associated with the unconditioned stimulus |
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Term
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Definition
| Attitudes of which one is aware, and that one can control |
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Term
| Implicit Association Test (IAT) |
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Definition
| Test that measures how easily we associate categories with positive or negative attitudes, including measures in categories ranging from racial and religious attitudes to attitudes about presidents |
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Term
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Definition
| Attitudes that are automatically formed and activated without our even being aware of it |
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Term
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Definition
| The process by which people either consciously or unconsciously attempt to monitor how they appear to others by regulating the information conveyed about themselves in a social interaction, and thus attitude change is more likely when counterattitudinal behavior occurs in public |
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Term
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Definition
| The phenomenon whereby objects become better-liked with exposure - we like things more with which we are familiar |
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Term
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Definition
| The tendency to show a preference for letters in our own name and prefer stimuli that contain those letters |
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Term
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Definition
| Acquiring an attitude or behavior due to the observation of others exhibiting that attitude or behavior |
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Term
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Definition
| A type of learning in which the frequency of a behavior is determined by reinforcement and punishment |
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Term
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Definition
| Cognitive dissonance that results from having to reject one appealing choice in favor of another |
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Term
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Definition
| The theory that we are more open to attitudinal change when we have recently been given an opportunity to affirm our core values and identity |
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Term
| Theory of Planned Behavior |
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Definition
| The theory that attitudes, socail norms, and the perceived control of the individual lead to behavior |
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Term
| Unconditioned Response (UCR) |
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Definition
| A response that occurs automatically in reaction to some stimulus, without learning taking place |
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Term
| Unconditioned Stimulus (UCS) |
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Definition
| A stimulus that elicits a response automatically, without learning taking place |
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