surrounding situation, immediatly here and now. 

i.e. family, peer groups, friends, teachers; thoughts or feelings other people present in the situation

more removed in time/space from a given context or episode

i.e. insitiutions, norms, cultural upbringing

Considered founder of Social Psychology

B-f(pxs)

B= behavior f=function p=person s=situation

i.e. stanford prison experiment

people often think about, percieve, or 'consture' the same situation in different ways

if we are to predict the behaviour in a situation we have to understand how an individual constures the situation

i.e. optical illusions, car accidents how they view who the vitctim is

Gestalt  Psychology 

emotional reaction, not thought out, impulsive

prejudice, blurting out the first words that come to your head without thought of repercussions

 systematically carefully thought out process

prejudice, thinking about how we are viewed by others and acting to favor them 

the effects of some variable that occurs naturally (not as assigned to conditions) 

usually groups that we can't randomly assign to conditions. 

i.e. culture and attention; indipendant vs interdependant

High impact vs Low impact; may need to have people do schoking things to get real issues solved; i.e. prison 

recently harder to get ethics for these. can be plus and minus; may not be able to help as much. 

many of the topics would influence people may need to decieve. explain the situation and allow the particpants to recover.

i.e. terror management talks about death and is required to be followed belong debriefing to make sure participants are safe. 

Functional MRI fMRI-blood oxygen level dependent

Structural MRI sMRI- Brain thickness; grey and white matter

Electroencephalography EEG- the signal of post synaptic potentials

ERP- EEG tied to an event; looking at picture of a cute puppy

Gene studys

Neuropharmacology-drugs to understand brain function