Term
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Definition
| a positive, neative, or mixed reaction to a person, object, or idea expressed at some level of intensity |
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Term
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Definition
| a multiple-item questionnaire designed to measure a person's attitude toward some object (scale of 1-5 about attitude towards something) |
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Term
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Definition
| a phoney lie-detector device that is sometimes used to get respondents to give truthful answers to sensitive questions |
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Term
| facial electromyograph (EMG) |
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Definition
| an electronic instrument that records facial muscle activity associated with emotions and attitudes |
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Term
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Definition
| a positive, neative, or mixed reaction to a person, object, or idea expressed at some level of intensity |
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Term
|
Definition
| a multiple-item questionnaire designed to measure a person's attitude toward some object (scale of 1-5 about attitude towards something) |
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Term
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Definition
| a phoney lie-detector device that is sometimes used to get respondents to give truthful answers to sensitive questions |
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Term
| facial electromyograph (EMG) |
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Definition
| an electronic instrument that records facial muscle activity associated with emotions and attitudes |
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Term
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Definition
| an attitude, such as prejudice, that one is not aware of having |
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Term
| implicit association task (IAT) |
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Definition
| a coert measure of unconscious attitudes; it is derived from the speed at which people respond to pairings of concepts (ex. blacks with bad, whites with good) |
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Term
| theory of planned behavior |
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Definition
| the theory that attitudes toward a specific behavior combine with subjective norms and perceived control to influence a person's actions (Azjen) |
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Term
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Definition
| the process by which attitudes are changed |
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Term
| central route to persuasion |
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Definition
| the process by which a person thinks carefully about a communication and is influenced by the strength of its arguments |
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Term
| peripheral route to persuasion |
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Definition
| the process by which a person doesn't think carefully about a comunication and is influenced instead by superficial cues |
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Term
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Definition
| the process of thinking about ad scrutinizing the arguments contained in a persuasive communication; 3rd intermediate step required, according to Greenwald |
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Term
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Definition
| a delayed increase in the persuasive impact of a noncredible source due to memory (if reminded before time passes, effect doesn't exist) |
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Term
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Definition
| a personality variable that distinguishes people on the basis of how much they enjoy effortful cognitive activities; low NC = peripheral cues, high NC = information retained |
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Term
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Definition
| (McGuire) the idea that exposure to weak versions of a persuasive argument increases later resistance to that argument |
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Term
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Definition
| the theory that people react against threats to their freedom by asserting themselves and perceiving the threatened freedom as more attractive (Brehm) |
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Term
| cognitive dissonance theory |
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Definition
| (Festinger) the theory that holding inconsistent cognitions arouses psychological tension that people become motivated to reduce |
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Term
| insufficient justification |
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Definition
| a condition in which people freely perform an attitude-discrepant behavior without receiving a large reward |
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Term
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Definition
| a condition in which people refrain from engaging in a desirable activity, even when only mild punishment is threatened |
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