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| How people think about, influence, and relate to one another. |
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| The tendency after learning an outcome, one's ability to foreseen how something turned out. "I knew it all along" |
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| A person's answer to the question, "WHo am I?" |
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| A person's overall evaluation of self worth |
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| It is very common to overestimate the extent to which other people agree, think or behave like us. |
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| Protecting one's self image with behaviors that create a handy excuse for later failure |
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| Being attuned to the way one presents oneself in social situations and adjusting performance to create the desire impression |
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| How and what we think about one another |
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| fundamental attribution error |
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| - the tendency to overestimate personality and jump to an internal attribution |
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| how we make snap judgments about people |
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| Insufficient justification |
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| we do something that violates our self concept for no good reason. If the Cub Scout comes to the door and you don’t donate because you have no money that is sufficient justification. But if you have money sticking out of your pockets, then you have no good reason for saying no. |
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| Cognitive means thinking. Dissonance means disharmony. SO: thoughts clashing. When we are faced with two thoughts or beliefs about ourselves that do not go together it causes us to feel a certain tension or anxiety, unsettling. It refers to the situation where people hold to thoughts or beliefs about themselves that clash…leading to internal conflict |
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| - IF we experience something vicariously we do not experience things first hand, but through someone else. If you observe someone else being reinforced for an attitude it increases the likelihood that you will model yourself off of this person. |
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| we have bias to seek information that confirms our existing beliefs and ignore information that will go against them. |
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| psychology : positive or negative evaluative reactions to someone, something, or some situation |
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- The cognitive component- What you think or what beliefs you hold about the attitude object. Positive or negative. - The affective component- The emotional, feeling, reaction to the attitude object. - the behavioral component- how you act or behave towards the attitude object (ie avoiding etc.,) |
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| Attitude formation in classical condition |
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| - if you are exposed to something, the more favorable your attitude is. |
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Use measurement of attitudes, social pressure and control to find an individual’s intention to behave. The intention to behave is the best predictor to behavior |
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| Attitude behavior specificity |
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| the attitude and the behavior have to be on the same level on specificity. If you asked “what is your attitude to environmental concerns?” vs. “How do you feel about recycling cardboard?” |
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| If he attitude is available (On the mind) then it will be more predictive of behavior vs dormant attitudes. |
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