Term
| Scientific study of how people’s thoughts, feelings, and actions are affected by others |
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| Evaluations of a particular person, behavior, belief, or concept |
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| how are attitudes formed, maintained, and changed? |
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Message source Characteristics of the message Characteristics of the target |
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| People who are swayed in there judgements by logic,merit, and strength of arguments uses what? |
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| Occurs when people are persuaded on the basis of factors unrelated to the nature or quality of the content of a persuasive message |
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| Peripherial route processing |
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| Contradictory thoughts, believing that something is not interesting but with little justifiction changes one's mind |
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| The activity on first impressions and attraction demonstrate? |
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| the order o presentation of information about a person can affect first impression. |
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| A pro football player lose a playoff game, we fomulate an initial explantion, |
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| Tendency to exaggerate the importance of dispostional causes and minimize the situational causes. |
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| Fundamental attribution error |
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| A member of a group dissenting view perventing conformity |
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| Change in behavior or attitudes brought about by a desire to follow the beliefs or standards of other people |
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| Who pioneered conformity? |
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Definition
| Solomon Asch (1951) Study |
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| Ingenious measure of prejudice that permits a more accurate assessment of people’s discrimination between members of different groups |
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| Implicit Association Test |
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| Somewone that oversimplify the world a share trait amonst this group? |
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