Shared Flashcard Set

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Social Media Today Final
Prof. Ekdale SMT Final Fall 2013
55
Communication
Not Applicable
12/12/2013

Additional Communication Flashcards

 


 

Cards

Term
Gatekeeping
Definition
Journalists and editors filter different social events into news stories (i.e., not all social events are turned into news stories)
Term
Media Fragmentation
Definition
Broad selection of news media and audience is fragmented by demo/psychographics
Term
Echo Chamber Effect
Definition
A situation in which information, ideas, or beliefs are amplified and reinforced by transmission and repetition inside an "enclosed" system, often drowning out competing views
Term
Homophilous Social Networks
Definition
Very little diversity in views or opinions in a users network gives users the impression that everyone is like them or agrees with their point of view
Term
The Filter Bubble
Definition
A website algorithm selectively guesses what information a user would like to see based on information obtained about the user, and, as a result, users become separated from information that disagrees with their view point
Term
Ambient Journalism
Definition
People develop a general idea of news going on around them, but not intricate details through short fragments of information from a variety of official and unofficial sources
Term
Citizen Journalsim
Definition
Public citizens "playing an active role in the process of collecting, reporting, analyzing, and disseminating news and information."
Term
Microtargeting Definition and Buckets
Definition
Campaigners design specialized ads targeting specific social groups based on demo/psychographics.

Supporters, Opponents, and Undecided
Term
Personalization of Politics
Definition
Emphasis on diversity and inclusiveness, people are encouraged to express their political opinion however they like
Term
Trolling
Definition
Intentionally upsetting political discourse
Term
Public Sphere
Definition
An area in social life where individuals can come together to freely discuss and identify societal problems, and through that discussion influence political action
Term
Is social media a public sphere?
Definition
Social media can be a place for deliberation online so long as users can be identified and the network is large enough to have multiple view points presented
Term
Hackers/Crackers
Definition
1980's Hackers = Bad, Crackers = Good
Term
Microserf
Definition
Essentially hackers who went to work for Microsoft in the 80/90s
Term
Hacktivist
Definition
Merge hacking activity with an overt political stance
Term
Hacktivism
Definition
Politically motivated hacking/obtaining information for political purposes
Term
Tactics of Hacktivism
Definition
Culture Jamming - Taking an intended message from a corporation and trying to flip that message on its head (iAddict)

DDOS attack: attempting to overload service so the intended user can't access the site

SQL injection: Changing code

Google Bomb: Creating large numbers of links that cause a web page to have a ranking for searches that are unrelated or off topic to the actual search ("Santorum")
Term
Hacktivists/Hacktivism Groups
Definition
Anonymous, Wikileaks, LulzSec
Term
Model of Conflicting Interests
Definition
Governments want political/social control, Businesses want users/profit, Citizens want free access and the right to express themselves however they feel
Term
How did SM companies react in the the midst of the Arab Spring?
Definition
Engineers from Twitter, Google, and SayNow created a "speak-to-tweet" service
Term
Digital Divide
Definition
Inequality to internet access AND use between different companies
Term
Glocalization
Definition
Denotes the adaptation of a product or service specifically to each locality or culture in which it is sold
Term
Appropriation
Definition
Adopting a cultural symbol of another group
Term
Reappropriation
Definition
Reclaiming and owning a cultural symbol that was previously used as an insult
Term
4 Parts of Bullying
Definition
Involves psychological torment
Is repeated
Is carried out with intent
Involves real or perceived power imbalance
Term
4 Reasons why Cyberbullying can be More Dangerous than regular Bullying
Definition
Cyberbullying can take place 24/7
Anonymity allows for deindividuation effect, making bullies more cruel
Lacking of policing agents
The internet never forgets
Term
4 ways to Prevent Bullying
Definition
Training programs
Social Media companies
Research
Vigilantes
Term
Phoebe Prince
Definition
Committed suicide because of bullying that lead to criminal prosecution of six teenagers
Term
Identity Online (the three "selfs"
Definition
Actual Self - attributes an individual actually possess

Ideal Self - attributes an individual would ideally possess (attributes a person hopes/wishes to have)

Ought Self - attributes an individual ought to possess (attributes a person ought to have as an obligation, duty)

Discrepancies between one's actual and ideal self are linked to feelings of dejection.
Term
Identity as Performance
Definition
People act differently in front of people according to the circumstances.
Term
Impression Management Online (4 parts)
Definition
Self-presentation is intentional and strategic

Social Information Procession Theory

Online users attend to small cues

Avoiding the filter
Term
Social Information Processing Theory
Definition
How people get to know one another online without nonverbal communication cues.
Term
Diffusion of Innovations (5 Adoption Determinants)
Definition
Relative advantage, compatibility, complexity, Trialability, Observability
Term
Social Media & the Elderly
Definition
Fastest growing SM demographic, SM can decrease loneliness and depression, SM serves as "gateway" to web
Term
SM & Race
Definition
Blacks/Latinos early adopters of smartphones. Also, more likely than whites to use Twitter
Term
SM & Gender
Definition
Women are more likely to use SNS. Women use SNS to connect with family. LGBT couples more likely to meet online.
Term
Branding
Definition
Meanings or symbols attached to specific products (the identity of a product)
Term
Buzz
Definition
Word-of-mouth surrounding a product
Term
Brand Advocates
Definition
Two step flow to marketing.
Term
How SM changes marketing (5)
Definition
Access to new markets
Microtargeting
Creating Relationships
Engagement
Building fans, not just seeking consumers
Term
Challenges for Marketers
Definition
Lost control of message
Negative electronic word-of-mouth (eWOM) has long reach
Term
Challenges for Consumers
Definition
Privacy issues
Exploitation
Deception (twiteraudit)
Term
Assumptions of Uses and Gratification Approach (5)
Definition
Communication behavior, including media use, is goal-directed
Audience members are variably active participants
Social and psychological factors guide and mediate behavior
The media compete with other forms of comm.
People are typically more influential than the media during the comm process
Term
Four categories of media use and gratifications
Definition
Information, Entertainment, Personal identity, Social interaction
Term
Two targets of Vigilante Justice
Definition
Those responsible for injustice, those who have failed to bring justice
Term
Why become a vigilante? (5)
Definition
failures of traditional justice system
Lack of patience for traditional process
Lack of openness in traditional process
Greater exposure to injustice
Better access to evidence
Term
Issues and Implications of Vigilante Justice
Definition
SM can foster amplification and distortion
Wisdom of crowd v. Wisdom of elites
Dangers of an open process
Punishment doesn't always fit the crime
Term
6 Futures of SM
Definition
Decline of omni-networks, fragmented SMN, Mobile marketing, Augmented reality, Ubiquitous technology, Society tries (desperately) to catch up
Term
Technological Refusal and the Costs of Opting Out
Definition
Deciding not to use a social network for various reasons (contrarianism, rejection of the industry, inefficient use of time)

Costs can be high considering others have to work harder to figure out how to connect with users who opt out.
Term
Help a Reporter Out
Definition
Online service set up for journalists to quickly receive feedback from the public. It is designed to enable journalists to connect with people who have expertise or experience in particular issues, so that journalists can obtain valuable advice and quotes for stories they are covering.
Term
Care2
Definition
The Facebook of social activism. Helps connect individuals with other people and businesses making an impact
Term
Obscura Cam
Definition
Android app that automatically detects faces and allows you to pixilate the faces of people not intended to be in the shot
Term
Global Voices
Definition
International network of bloggers, translators, and citizen journalists that follow, and report about what is going on around the world
Term
Swoon
Definition
Mobile dating app that allows you to "like" or "skip" potential matches. Mutual "likes" allow you to connect and message in app
Term
The Museum of Me
Definition
App created by Intel that compiles all the data from your facebook and creates a 3 minute display of what your presence on social media is.
Supporting users have an ad free experience!