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| Communication Technologies do two things |
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Definition
Change how we communicate.
Change notions of time and space. (Together v. Apart and Synchronous v. Asynchronous) |
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| Face to Face conversation |
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| Together and Asynchronous |
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Definition
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Term
| Three Aspects of the Diffusion of Innovations |
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Definition
| Elements of Diffusion, Adopter Categories, Adoption Determinants |
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Term
| Elements of Diffusion (4) |
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Definition
Innovation - Idea, technology, activity
Communication Channels - How people learn about the innovation
Time - Rate of adoption
Social System - Group considering adoption |
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| Innovators, Early Adopters, Early Majority, Late Majority, Laggards |
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| Relative Advantage, Compatibility, Complexity/Simplicity, Trial-ability, Observe-ability |
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Technology can fulfill utopian ideals
Characteristics: Over simplifies problem, focuses on possibilities not actualities, overstates the impact of technology, ignores drawbacks and complications |
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Worry that technology will disrupt social order
Characteristics: Fear of the unknown, Focus on the "most vulnerable," Emphasize anecdotes, Overlook more significant every day dangers |
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Term
| Why did so many SNS's fail? |
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Definition
Grew too big too quickly
Tried to do too much
Unstable markets |
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Term
| Three Categories of Personal Data Online |
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Definition
| Demographics, Psychographics, Behavioral Characteristics |
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Basic statistical, factual measures.
Generally fixed and noncontroversial |
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Data about lifestyle, interests, values, opinions
Can be interpretive and change over time. These are more valuable to marketers than demographics |
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Digital "you" assembled from many databases.
A variety of many sources linked together that is used by others to approximate "you." |
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Term
| Privacy Concern Metaphors |
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Definition
| "Dataveillance" and "Kafka's Bureaucracy" |
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Term
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Basically Big Brother.
Every action we take is being observed by some powerful authority. This results in self-censorship in public and private life. |
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Our data is handled without care by disinterested bureaucrats.
This results in disempowered people who live in a meaningless and arbitrary system. They take on a "who cares" attitude because of misplaced/incorrect data keeping. |
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Term
| Weakened Control Over Private Data (3) |
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Definition
The internet has a long memory
Others can define your privacy
Untrustworthy confidants |
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Term
| Online Brand Management Tips (6) |
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Definition
| Brand Audit, Stake Out Territories, Take Out the Trash, Positive Flooding, Create Alternate Personas, Always be Branding. |
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Term
| Exceptions to Free Speech (5) |
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Definition
| Inciting Violence, Obscenity, National Security, Defamation, Privacy Laws |
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Term
| Approaches to Censorship Online |
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Definition
| Uncensored, Moderate Censorship (Automated, Moderated, Crowd-Driven), Heavy Censorship |
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Term
| Communication Decency Act |
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Definition
Passed in 1996
Early effort to regulate online pornography, most of the law was overturned by SCOTUS |
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Term
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Definition
| The owners/admins of a site are not responsible for the content on their site that was produced/contributed by somebody else |
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Term
| Features of a Community (5) |
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Definition
| Space, Practice, Shared Resources and Support, Shared Identities, Interpersonal Communication |
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Definition
| Where does the community exist (website) |
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Definition
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| Shared Resources and Support |
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Definition
| What are the benefits to members? (emotional support, etc.) |
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Term
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Definition
| What roles do members play? |
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Term
| Interpersonal Communication |
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Definition
| Who is communicating with whom? |
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Term
| 4 Reasons People are Skeptical of Online Communities |
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Definition
| Online communities are not real. Online relationships are superficial. Technology decreases social capital. Time spent online is time spent away from meaningful offline relationships. |
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Term
| Characteristics of a Productive Audience (4) |
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Definition
| Not passive. They receive, interpret, and create. Digital media reduces barriers to producing and distributing content. Has brought about "participatory culture" |
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Term
| Five Features of Participatory Culture |
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Definition
| Low barriers to artistic expression. Support for creating and sharing one's creations. Some form of informal mentorship. Members believe that their contributions matter. Members feel a social connection with one another |
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| Four Reasons why nothing has changed because of participatory culture |
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Definition
| Online civil engagement is shallow. Social media companies exploit free labor. Creative artists are underpaid online. Companies profit from other's creation. |
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