Term
| Social Judgement involvement |
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Definition
| Perception and evaluation of an idea by comparing it with current attitudes |
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Term
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Definition
| The range of ideas that a person sees as reasonable or worthy of consideration |
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Term
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Definition
| The range of ideas that a person sees as unreasonable or objectionable |
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Term
| Latitude of non-commitment |
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Definition
| The range of ideas that a person sees as neither acceptable nor objectionable |
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Term
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Definition
| The importance or centrality of an issue to a person's life, often demonstrated by membership in a group with a known stand |
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Term
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Definition
| A perceptual error whereby people judge messages that fall within their latitude of rejection as further from their anchor than they really are |
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Term
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Definition
| A perceptual error whereby people judge messages that fall within their latitude of acceptance as less discrepant from their anchor than they really are |
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Term
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Definition
| Attitude change in the opposite direction of what the message advocates; listeners driven away from rather than drawn to an idea |
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Term
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Definition
| Groups that members use to define their identity |
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Term
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Definition
| The mistaken idea that everyone else is doing or thinking something that they aren't |
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