Term
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Definition
1. film is a major ART FORM
2. a major INDUSTRY
3. and a CULTURAL INFLUENCE |
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Term
| why study film? film as an art form |
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Definition
it incorporates photography, music & theatre
it has festivals, courses and awards |
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Term
| why study film? film as a major industry |
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Definition
film is a major export industry
core industry of media corporations - "product" of television |
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Term
| why study film? film as a cultural influence |
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Definition
SHARED CULTURAL EXPERIENCE -> collective memory
influence BELIEFS / reinforce ideologies
i.e westerns & rugged individualism
influence BEHAVIORS > sex / violence in films |
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Term
ways to study film:
cultural studies perspective |
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Definition
PRODUCERS encode the meaning of
TEXTS (anything that gives a signal) and the
AUDIENCE gets either a preferred or discrepant reading |
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Term
| cultural studies perspective: TEXT |
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Definition
books, film, song, picture
has a message |
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Term
| cultural studies perspective: PRODUCER |
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Definition
ENCODES TEXTS MEANING
assembles signs - images, action, dialogue, music |
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Term
| cultural studies perspective: AUDIENCE |
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Definition
DECODES MEANING
gets a READING
PREFERRED READING
DISCREPANT READING |
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Term
cultural studies perspective:
AUDIENCE PREFERRED READINGS |
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Definition
consistant w dominant culture
reinforces cultural values |
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Term
cultural studies perspective:
AUDIENCE DISCREPANT READINGS |
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Definition
inconsistant w dominant values
challenges cultural values |
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Term
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Definition
ambiguous interpretation
patton example
war supporting older viewers > patton is a hero > PREFERRED READING
younger viewers who dont support the war > pattton is irrational > DISCREPANT READING |
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Term
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Definition
1. cultural studies perspective
2. dialogic model |
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Term
| dialogic model: PRODUCER & AUDIENCE |
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Definition
producer/audience dialogue mediated by text
PRODUCER - produces text for the audience
AUDIENCE - rejects or accepts the text |
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Term
| dialogic model: REGULATED DIFFERENCE |
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Definition
dialogue must be....
FAMILIAR
(conventional - like other films)
&
DIFFERENT (original - offer something new) |
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Term
| ways to study film: DIALOGIC MODEL |
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Definition
DIALOGUE between producer & audience
REGULATED DIFFERENCE |
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Term
| cultural production perspective |
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Definition
1. films are PRODUCED BY CORPORATIONS (for profit)
2. SUCCESS DEPENDS ON AUDIENCE RECEPTION (audience "taste" is unpredictable)
3. most cultural products LOSE MONEY (profits come from a few "hits")
4. producers place "bets" on proven "TALENT" (successful writers, directors & actors) |
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Term
cultural production perspective:
PROBLEM OF TALENT |
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Definition
talent CAN'T BE CONTROLLED, few successful artists
artists seek CREATIVE AUTONOMY. they're motivated by recognition of their peers in addition to money
AWARDS and official recognition by peers & critics is important. |
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Term
| mutual dependency in the film industry |
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Definition
ARTISTS NEED CORPORATIONS money and organization to produce and distribute films
CORPORATIIONS NEED ARTISTS as products in innovative films and for audience acceptance (stars(
success is rewarded w autonomy
failure is rewarded w obscurity |
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Term
mutual dependency in the film industry:
ARTISTS NEED CORPORATIONS |
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Definition
MONEY - to produce films
ORGANIZATION - to distribute films |
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Term
mutual dependency in the film industry:
CORPORATIONS NEED ARTISTS |
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Definition
NEW PRODUCTS - innovative films
AUDIENCE ACCEPTANCE - stars |
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