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| ability to recognize social patterns that influence individual and group life. |
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Wrote "The Social Imagination"
Sociology should be used to reveal how the context of society shapes our lives. |
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| "unmasked tendency" the questioning of things that people take for granted. |
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| accurate observation and description = highest form of knowledge |
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| ability of human reason to solve society's problems. |
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| human reason can DIRECT social change for the betterment of society. |
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| social patterns external to individuals... tendency to commit suicide, etc. |
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| Capitalism - relationships among different classes. ONE-dimensional |
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| Understanding social behavior from the point of view of those engaged in it. |
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| Society was economic, political and cultural. (Multi-dimensional) Verstehen and Social action |
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| Giving meaning to one's actions |
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| the use of sociological research and theory to solve human problems |
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| each part of society contributes to the stability of a whole |
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| The stated and open goals of social behavior |
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| unintended consequences of behavior |
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| immediate social interaction is where "society" exists |
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| images and text reveal how people think and act (movies, books...) |
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observation
hypothesis testing
analysis of data
generalization
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| deductive/inductive reasoning |
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deductive = specific derived from general info
inductive = general derived from specific info |
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| study tests what it AIMED to test |
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| study cultural change through manners, morals, slang, customs... |
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| evaluate sales potential (perfume) |
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| subest groups (gun control) |
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| tangible objects - museums |
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shared
learned
taken for granted
symbolic
varied across time & place |
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| language determines what people think and perceive. |
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| reveals social norms (college students) |
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| reject dominant culture (femenists) |
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| seeing things from only ONE point of view |
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