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Definition
| the systematic gathering, recording, and analyzing of data relating to the marketing of goods and services. |
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| technology-mediated exchanges between parties as well as the electronically based intra- or inter-organizational activities that facilitate such exchanges. |
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| simulates the conditions under which a product is to be marketed. |
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Definition
| a marketing process for acquiring customers that involves obtaining meaningful individual-level, consumer information, respecting conusmers' privacy, analyzing this information to estimate consumer response to various offers and making marketing decisions based on this expected response. |
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| the part of the total market toward which promotional efforts are concentrated. |
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| Identifying and evaluating various layers of a market. |
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| the proper blending of the basic elements of product, price, placement, and promotion into and integrated marketing program. |
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| conisist of four stages: introduction, growth, maturity, and decline. |
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| one set relatively high initially in order to rapidly skim off the "cream" of the profits. |
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| one set relatively low to secure market acceptance. |
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| the amount added to the product's cost to determine the selling price. |
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| a reduction from the list price given to customers as an inducement to buy more of a product. |
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| given to customers for accepting quality or quantity reduction. |
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| what customers expect to pay because of custom, tradition, or social habits. |
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| listing the products price in therms of some unit, such as a pound, pint, or yard. |
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| an item priced at or below cost to attract customers into the store to buy more profitable items. |
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| basing the price on the basis of all costs, plus a markup for profit. |
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| performed by a business for consumers. |
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| are provided to another business or professional. |
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| involves adding products that are unrelated to the present product line. |
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Definition
| informs customers of the availability, desirability, and uses of the product. |
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Definition
| calls attention to or explains a specific product. |
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| Institutional advertising |
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Definition
| selling an idea about the company. |
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Term
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Definition
| long, usually half-hour tv ads hosted by a hyper 'sellevangelist" selling a relatively new product or service. |
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| Immediate-response advertising |
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Definition
| tries to get customers to buy a product within a short period of time so that response can be easily measured. |
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Term
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Definition
| promoting the sale of a product at the point of purchase. |
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Term
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Definition
| includes marketing activities (other than advertising and personal selling) that stimulate consumer purchasing and dealer effectiveness. |
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Term
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Definition
| information about a business that is published or broadcast without charge. (business has little to no control over what is published) |
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| involves products that are produced, bought, sold, or used almost anywhere in the world. |
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| involves purchasing and marketing other nation's products. |
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| involves marketing our products to other nations. |
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Definition
| involves the effective physical movement of a product from the production line to the final consumer. |
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| the methods used to transfer products from place to place. |
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Definition
| the use of a combination of truck, tail, or ship to transport goods. |
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Term
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Definition
| consists of the marketing organizations responsible for the flow of goods or services from the producer to the consumer. |
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Term
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Definition
| those units or institutions in the channel of distribution that either take title to or negotiate the sale of the product. |
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Definition
| bring buyers and sellers of goods together to negotiate purchases or sales. |
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Definition
| marketing intermediaries who market a product to others for a fee. |
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Definition
| intermediaries who take title to goods handled and then sell them to retailers or other intermediaries. |
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Definition
| sell goods or services directly to the ultimate consumers. |
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Definition
| those who buy designer labels and well-known brands of clothing at low prices and sell them at a less than typical retail prices. |
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Definition
| taking the initiative in seeking out customers with a new product. |
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Definition
| involves planning for, recruiting, selection and training and developing employees as well as compensating them and providing for their health and safety. |
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Term
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Definition
| detailed written statements of work assignments and the qualifications needed to do the job acceptably. |
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| lists the duties and responsibilities of a given job. |
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| retaining workers so they can do increasingly complex work |
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| moving an employee from one job to another, without necessarily changing the title or the pay. |
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Definition
| moving an employee to a higher position, usually with increased responsibility, title, and pay. |
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Definition
| refers to employees obtained from an outside firm that specializes in performing a particular service. |
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Definition
| reaching out to attract applicants from which to choose one to fill a job vacancy. |
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Term
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Definition
| reaching out to attract applicants from which to choose one to fill a job vacancy. |
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Term
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Definition
| the process of establishing and maintaining contacts with key persons in one's own or another organization as informal development or promotion systems. |
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Definition
| involves choosing the applicant who has the qualifications to perform the job. |
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Definition
| making sure that the test given actually relates or corresponds to job performance. |
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Term
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Definition
| instrument for simultaneously recording variations in several different physiological variables. |
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Term
| In-Depth, preemployment, or diagnostic interviews |
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Definition
| detailed, probing, and penetrating interviews seeking to determine the applicant's character and other aspects of personality. |
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Term
| On the job training or on the job learning |
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Definition
| has the worker actually performing the work, under the supervision of a competent trainer. |
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Term
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Definition
| blends OJT with learning of theory in the classroom. |
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Term
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Definition
| combines OJT with learning at a cooperating school or college. |
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Definition
| involves workers learning many job skills so they are more versatile. |
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Term
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Definition
| involves computer interaction with either specific software packages or a specific online sites for employee training. |
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Definition
| based on employees ability and performance. |
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Term
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Definition
| extra compensation paid for all production over a specified standard amount. |
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Definition
| incentive compensation directly related to the sales or profits achieved by a salesperson. |
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Term
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Definition
| reward, not specified in advance, given to employees for special efforts and accomplishments. |
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Term
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Definition
| commission paid to a salesperson to push a specific item or line of goods. |
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Definition
| an arrangement-announced in advance- whereby employees receive a prescribed share of the company's profits. |
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Definition
| federal program that provides support for the retired, widowed, disabled, and their dependents. |
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Term
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Definition
| provides some financial support to employees laid off for seasons beyond their control. |
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Term
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Definition
| involves payments made to employees for losses from industrial accidents and occupational diseases. |
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Term
| Family and Medical leave act |
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Definition
| requires employers with 50 or more employees to provide up to 12 weeks of unpaid leave for births or adoptions, and to care for sick children, spouses, and parents. |
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Term
| defined contribution plan |
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Definition
| pension plan that establishes the basis on which an employer will contribute to the pension fund. |
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Term
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Definition
| pension plan whereby the amount an employee is to receive at retirement is specifically set forth. |
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Term
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Definition
| permit workers to place up to a certain amount of their wages each year in a tax-deferred retirement savings plan. |
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Term
| (RSI)Repetitive stress injuries or (CDT) cumulative trauma disorders |
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Definition
| skeletal or muscular injuries to the and, wrist, or other areas that bear the brunt of repeated motions. among the most common is carpal tunnel syndrome. |
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Term
| (OSHA)Occupational Safety and health administration |
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Definition
| establishes specific safety standards to ensure, to the extent feasible, the safety and health of workers. |
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Term
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Definition
| determining those activities that are necessary to achieve a firm's objectives and assigning them to responsible persons. |
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Term
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Definition
| assigning responsibility to subordinates for certain activities and giving them the authority to perform those activities. |
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Term
| Span of control (management) |
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Definition
| the number of employees that report directly to a manager. |
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Term
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Definition
| using employees to do the work that they are best suited for. |
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Term
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Definition
| owner has direct line of command over employees. |
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Term
| Line and staff organization |
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Definition
| has specialist to advise and perform services for other employees. |
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Term
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Definition
| the set interpersonal relationships that come about as a result of friendships that develop on and off the job. |
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Term
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Definition
| shows the authority and responsibility relationships that exist in a business. |
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Term
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Definition
| involves the interaction among people in an organization. |
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Term
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Definition
| the management function of getting employees to do what you want them to do by communicating with, motivating, and discipling them. |
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Definition
| ability of one person to influence others to attain objectives. |
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Term
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Definition
| transfer of meaning from one person to another. |
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Term
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Definition
| the inner state that activates a person, including drives, desires, and/or motives. |
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Term
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Definition
| granting workers greater responsibility and authority in their jobs. |
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Term
| variable work schedule or flexible work arrangement |
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Definition
| permits employees to work at other times other than the standard 5 8-hour days. |
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Term
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Definition
| arrangement under which employees may schedule their own hours around a core time. |
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Term
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Definition
| employees divide a single job into two or more different parts, each one doing one of the parts. |
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Term
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Definition
| when a single full-time job is retained but its performance is shared by two or more employees working at different times. |
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Term
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Definition
| the process of evaluation workers to see how well they are performing. |
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Term
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Definition
| helps provide people with an understanding of their relationships with their supervisors, fellow workers, and customers. |
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Term
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Definition
| physical or mental depletion to a level significantly below a person's capable level of performance. |
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Term
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Definition
| involves fairly enforcing a system of rules and regulations to obtain order. |
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Term
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Definition
| permit states to prohibit unions from requiring workers to join a union. |
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Term
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Definition
| means that employers may hire or fire with or without cause. |
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Term
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Definition
| consist of the inputs, processes, and outputs of a business. |
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Term
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Definition
| materials, people, money, information, machines, and other productive factors. |
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Term
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Definition
| convert these inputs into products customers want. |
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Term
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Definition
| the products produced and the satisfactions to employees and the public. |
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Definition
| converting inputs into outputs for customers. |
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Definition
| sell goods to the ultimate consumer. |
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Term
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Definition
| convert materials into products in considerable volume for others to sell to the ultimate consumer. |
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Term
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Definition
| provide a service for customers, have some characteristics of both retailers and producers. |
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Definition
| products that customers buy often, routinely, quickly, and in any store that carries them. |
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Term
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Definition
| goods that customers buy infrequently after shopping at only a few stores. |
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Term
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Definition
| bought infrequently, often at exclusive outlets, ofter special effort by the customer to drive to the store. |
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Term
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Definition
| attract business-orientated activities, as government, financial businesses, and head offices of large firms are usually located in the downtown area. |
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Term
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Definition
| found in various locations, usually the best for customers who have brand or company loyalty. |
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Term
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Definition
| vary in size and are designed to draw traffic according to the planned nature of the stores to be included in them. |
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Term
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Definition
| those that generate heavy traffic in a shopping center. |
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